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The Point
OCTOBER 11, 2022
How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.
The Point
NOVEMBER 27, 2018
All of which begs the question: what about organic? After all, as earned media, the “cost” of organic social is basically zero. Why aren’t more B2B companies making the same investment in organic social media? . (DK) However, given the right strategy, organic social can actually yield better results. (HS)
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The Point
AUGUST 25, 2020
A basic assessment will enable you to identify gaps in resources, personnel, data, and technology that in turn can help prioritize investment, research and planning. The following list of questions is excerpted from that workbook, and is an effective starting point for gauging how ready your organization is to fully execute on ABM.
The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. for organization. LDW: Overall, the scores were quite low. for lead management to 3.35
The Point
JUNE 7, 2017
Immediately I know that the writer has invested time in research, and knows what our company does. My company provides data science consulting to sales/marketing/demand gen organizations. It’s an old trick, but it works because it makes the email stand out in my inbox. The first paragraph references a recent blog post I wrote.
The Point
MAY 9, 2017
Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. In the absence of value, sales organizations default to pricing as their primary mechanism for closing deals. (HS)
The Point
DECEMBER 11, 2018
But personalization relies first on understanding your audience, defining an Ideal Customer Profile (ICP), defining key personas within the buying committees at your target accounts, and doing the research it takes to develop and document the pain points and value propositions most likely to resonate with those specific individuals.
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