Paul Gillin

JANUARY 2, 2015

Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

DECEMBER 12, 2013

The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained. A new McKinsey & Co. Short on content?

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JANUARY 20, 2012

Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. Palmisano speaks honestly about the mistakes IBM made that nearly capsized the company 20 years ago and how those lessons changed him as a leader.

Impressions 50

Impressions Profiling Video Marketing Research 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. Knowledge sharing initiatives don’t work if the organization doesn’t change.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 24, 2013

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 12, 2011

Business analysts will become the new rock stars of the organization. I was struck by how well researched your book was, with lots of real-life examples. That forecasting, operations research, data mining, data integration, reporting and statistics. But operations and organizations are getting more complex.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 29, 2011

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. Focused sub-groups – scores of technical forums ranging from LEDs, robotics, FPGAs, engineering student design teams, etc. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MARCH 17, 2013

Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Group about whether IT organizations will start discarding their assets has more than 460 responses. They’re organized by the people who work there.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MARCH 1, 2012

New data from research firm ComScore Inc. I organized some friends into circles, created a couple of pages and then sat there wondering how this was any different than Facebook. The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S. 3M filed seven patents on the work that resulted.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 17, 2014

This is true only if the editors are incompetent or their organization is screwed up. They know when more research is needed and also when to stop researching and start writing. Good editors do 90% of their work before a single word is written. They take ill-formed ideas and shape them with interesting angles and approaches.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

NOVEMBER 28, 2011

The most recent research by Robert Half Technology found that 31% of U.S. CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 24, 2010

Market share research; awareness research; media citations; analyst research. Market share research; lift studies; media/social media citations; speaking invitations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors. However, research statistics aren’t sufficient.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! Um, no, they won’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

JANUARY 20, 2011

Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. These people typically come from many different areas of the organization, and each has different information needs. The bigger the purchase, the more people are usually involved.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. The point isn’t for organizations to argue about tools but to figure out the best ways to measure success.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. It’s not that P&G doesn’t understand its markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50