Onalytica B2B

AUGUST 30, 2017

A successful influencer marketing strategy requires some serious thinking, research and strategic planning, so that you can understand exactly what you want to achieve, and exactly how to get there. Getting started. ” Understanding the landscape goes a long way to mitigating potential wasted energy on influencer marketing.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. In the Demand Gen’s B2B Buyer Behaviour Survey , 72% use social media to research a solution purchase and 57% connect directly with potential solution providers on social media.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

MAY 29, 2018

My first experience working with data to solve complex problems was back in 1997, when I participated in a Keck Undergraduate Research Program. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

AUGUST 23, 2017

Although the industry category and buzzword is ‘influencer marketing’ we are going to focus more on the Influencer Relationship Management approach, which is the most organic form of influencer marketing, where relationships and partnerships are at the heart of a successful strategy. A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 26, 2018

With this said, it’s important to ensure that you do your research and approach influencers with opportunities that are aligned to their skills, expertise and content. Micro influencers are also far easier to engage and work with organically compared to macro influencers, so can be far more cost-effective.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

MAY 3, 2018

The former influencers are far easier to engage and build relationships with organically. Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

APRIL 5, 2018

Organic reach in social media will go down. Speaking, interviews, podcasts, webinars and research collaborations. My main formats are articles and live presentations, but I also have a book and a podcast. I give 100+ presentations per year. I’m typically one of the top-rated speakers. And profits of social media networks will go up.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

NOVEMBER 14, 2017

In 2015, I had the chance to work with a coalition of non-governmental organizations (We Mean Business) all leading the charge for business-driven climate action around the COP21 climate talks. I don’t enjoy working with organizations that remained convinced that they have to be super competitive. That year was the pivot point.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They often are authors or have published original research. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 20, 2017

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. By this logic, everyone is in theory, an influencer.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). Celebrities and higher profile influencers are much easier to engage organically for charities for this exact reason.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” 2017 will see some exciting new content types and channels come to the fore.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 29, 2018

My first experience working with data to solve complex problems was back in 1997, when I participated in a Keck Undergraduate Research Program. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

MAY 16, 2018

So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. I really feel bad about answering this question because there are so many people and organizations and I’m going to leave out.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

FEBRUARY 13, 2018

I am both a sales, marketing and customer service practitioner, having run both start-up and Fortune 500 organizations, and a business analyst, having spent a decade as a Research Fellow at Gartner. I have a bit of a unique background.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

NOVEMBER 2, 2017

Do your research and do not fall into the trap in which you’re too focused on follower numbers. VMware include influencers in their demand gen funnel, by directing traffic (organically and paid) to their influencers’ blogs where their call to action is hosted. Use influencers for their creativity, credibility and reach.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 6, 2016

Rapidly changing technologies and attack methods cause approaches and security countermeasures to quickly become outdated and ineffective; in order to stay safe, people and organizations must both remain constantly vigilant as well as leverage the wisdom of experts. But the message is clear, healthcare organizations are under attack.

Brand Identity 0

Brand Identity Branding Marketing Management Lead Ranking 0

Onalytica B2B

MAY 6, 2016

With media, companies, policymakers, and organizations—including the FDA, FCC, NHS, and WEF—having now adopted the term, the state of digital health is on a much firmer footing. And were going to start to see social change the big data game as it becomes integrated into digital health and clinical platforms across organizations.”.

Brand Identity 0

Brand Identity Branding Work Management Lead Ranking 0