B2B Content Marketing > Going Bold or Fading to Beige?
Marketing Interactions
MARCH 25, 2023
B2B organizations don’t want to put a stake in the ground. B2B organizations avoid “wasting” time and resources doing the research required to understand buyers because the clock is ticking, and they need to get the next campaign out the door. These organizations aren’t creating content for “someone” they know.
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