LeadSloth

AUGUST 30, 2009

Especially large organizations often talk about efficiency increases as a result of marketing automation. But in most large organizations there is a budget that needs to be spent: so if you cut on one program, you will spend more on another: more revenue, but no cost savings. I feel increased revenue is where the real benefits are.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for. And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Most VPs of marketing have come to terms with the fact that budgets won’t be increasing any time soon, so one of the clear themes for 2010 seems to be how marketing automation tools and processes can help organizations navigate the “new normal” and get greater returns on marketing investments.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Often these features work together to automate a specific campaign, such as organizing a webinar or promoting a whitepaper. These are the most important ones: Keyword research : which keywords do you want to optimize your website for? nurturing via email and other channels. calculating a lead score until the prospect is sales-ready.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100