Lattice

OCTOBER 24, 2018

Improving Marketing Effectiveness: Marketing And Sales Alignment According to Forrester Research, 92 percent of B2B organizations struggle with.

Forrester 140

Forrester B2B Sales B2B Marketing Marketing 140

Lattice

DECEMBER 1, 2015

During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers. This is thanks to new solutions that are pushing ABM strategies into the mainstream for today’s marketing organizations.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 29, 2015

Editor’s Note: This is an excerpt from our research with Forbes Insights. Predictive marketing is a journey that brings about significant growth and opportunities for organizations. Many of those organizations high on the maturity curve have had predictive marketing initiatives under way for five or more years.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

NOVEMBER 10, 2015

In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Editor’s Note: This is an excerpt from our research with Forbes Insights. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 31, 2016

And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

APRIL 13, 2016

In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

APRIL 7, 2016

You are likely to be disappointed with the experience, and you may draw the conclusion that predictive does not work for your organization, when in fact you’re just not correctly analyzing the data. This self-selected population is the ‘tip of the spear’ in the organization.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100