DiscoverOrg

FEBRUARY 19, 2016

Results of our survey indicate that over 75% of marketing organizations employ at least one person focused on outbound tactics with email marketing and tradeshows being the most popular of the outbound strategies. This involves research, lots of it. Direct mail is still practiced by half of the organizations surveyed.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

MARCH 8, 2017

Anti-spam organizations create fake email accounts (their own Trojan horse strategy) that notifies ISPs and other anti-spam organizations that the sender is spam. Though you can build an org chart with research of your own, that will add to the time and money you’re already spending to clean up the list. Are they ready to buy?

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

DiscoverOrg

OCTOBER 23, 2016

According to TOPO high-growth Sales Dev Teams now have an average of 5 applications in their tech stack, with advanced organizations leveraging closer to 10. Information in the CXO Dataset allows organizations to identify overlapping responsibilities and connect with multiple high-level stakeholders to close an opportunity.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

OCTOBER 24, 2017

These tools take the power of accurate data – gathered and kept fresh through ongoing research, actionable predictive intelligence, and plenty of integrations – and apply it to your biggest sales and marketing challenges. What are you trying to accomplish, and what role do you want data to play in your organization?

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

DiscoverOrg

APRIL 25, 2017

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. When all’s said and done, quality lists lead to a 50% reduction in research time.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

NOVEMBER 17, 2016

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

JULY 15, 2016

In fact, when we ask someone to invest in our product, we are asking them to embrace and champion change within their organization. While most marketers and sales professionals may not think of themselves as change agents, they would be mistaken. Why a Rational Approach to Sales Isn’t Enough.

Case Study 120

Case Study Case Studies Paid Search Agency Differentiation 120

DiscoverOrg

AUGUST 17, 2016

Before a show, organizers will name drop companies who are going. As exciting as this is, organizers don’t release the list of attendees. Not knowing who within the organization to target makes it impossible to get in front of the right person. OppAlerts delivers the actual content prospects are researching online.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

MARCH 27, 2017

From a top level, all three are similar in that a targeted and personalized approach is applied to achieving the specific objective of a particular line of business or department within an organization. As SiriusDecisions’ VP of Research, Megan Heuer, says “If you believe account-based success is measured only on lead volume… think again. [It]

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

JANUARY 29, 2019

It says something about the organization itself. What if you could know when someone searches for a technologies – doing research to purchase, or learning to use it better – in real-time? Brandon Battey says a company’s openness to sophistication – or lack thereof – starts at the top. Data is just data!’

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

OCTOBER 10, 2018

I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. You’ll know this from talking to them and doing a lot of research about their industry. Hey, everyone! Welcome to another Whiteboard Wednesday!

B2B Sales 205

B2B Sales API Tips Conversion 205

DiscoverOrg

OCTOBER 19, 2017

During the account selection process, sales reps spent too much time researching and in meetings wrestling for accounts, which took them off the front line and distracted them from selling. We worked too hard to create endless spreadsheets of accounts and answer innumerable requests to manipulate the data. Our data was limited.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

OCTOBER 26, 2017

The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. Whenever possible, Scoops indicate whether the organization is likely to spend to address this issue. Most of this insight is not online or publicly available).

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

DiscoverOrg

AUGUST 7, 2018

Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). But what about all those prospects that are researching solutions like yours elsewhere on the web? What if they’re researching, but not on your website? That’s great.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

MAY 30, 2017

Let’s take a very poor example of communicating a problem: “Joe, your sales reps are spending too much time researching their prospects.” “They spend all of this time in prospect research, just to spend a few, short minutes on the phone. What does that mean for your organization? Five more wins a year.

Lead Ranking 168

Lead Ranking Lead Scoring Video Marketing Work Management 168

DiscoverOrg

JANUARY 20, 2017

The verity of this principle was reiterated to me again in a recent study we conducted at DiscoverOrg on what drives growth at the fastest growing organizations. The formula included the following: Pre-call research for at least 95.4% The Fastest Growing Companies Do Hard Things. of contacts. Direct dial phone numbers for 81.6%

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

MARCH 13, 2017

In tech years, that was a million years ago, and today, so much has changed: Our solution is much deeper – delivering a comprehensive suite of sales, marketing, and predictive intelligence tools that enable organizations to more effectively identify, target, and engage with their top prospects at the right time with the right message.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

DiscoverOrg

AUGUST 7, 2018

Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). But what about all those prospects that are researching solutions like yours elsewhere on the web? What if they’re researching, but not on your website? That’s great.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DiscoverOrg

AUGUST 23, 2018

That helps, but what is more helpful is building a network of influencers and supporters inside the organization. Anyway, I hope you like your signed original piece of artwork I did specifically for you and your organization. Prepare with research. … Did someone say “ web research “?

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

MARCH 16, 2016

They do it through organized culture. Organizational culture is “the behavioral patterns, concepts, values, ceremonies, and rituals that take place in an organization” ( Daft, 1983 ). Potential employees do their research about companies before they even apply. How do companies do that? Culture can go take lunch now, right?

Ad Building 120

Ad Building Impressions Funnel Advertising Work Management 120

DiscoverOrg

MARCH 5, 2019

The desire to demonstrate value and establish stability in a new role or organization cannot be understated. Purvis suggests tweaking the universal script framework: “Hi – I’ve been following and researching for quite some time, I’m impressed with the way you _ (have grown / think about X / etc.).

Outreach 222

Outreach Work Management Case Studies Purchase Intent 222

DiscoverOrg

FEBRUARY 5, 2016

Don’t miss the boat – get started with ABS in your organization today by using the following tips: 1. Once the contact is initiated, the process of continuous research on both the company and the contact(s) should stay at the top of a rep’s priorities. As seen in the Cloudera study, ABS works. Be The Expert. Stay Up To Date.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

AUGUST 23, 2018

That helps, but what is more helpful is building a network of influencers and supporters inside the organization. Anyway, I hope you like your signed original piece of artwork I did specifically for you and your organization. Prepare with research. … Did someone say “ web research “?

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

MAY 7, 2019

Skip the tedious research, and skip the guesswork: You know what is on their radar. Many companies and organizations have entire teams dedicated to finding new business prospects. In DiscoverOrg, you can look at the org chart to see where that contact fits into the larger organization and see if there’s a better contact to prospect to.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

NOVEMBER 29, 2016

By ensuring that there is equitable access to resources we also provide aspects of safety not only to the team we are building but to the overall organism, I mean organization. Our research team also profiles the companies and prospects we target, basically “DiscoverOrg for DiscoverOrg.” Sales Dataset.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

MARCH 7, 2019

Scoops are DiscoverOrg’s research-curated insider intelligence on planned projects, prospect pain points and personnel moves. “To Where a customer of ours used to have visibility to 50 companies actively researching their type of solution, they might now see 500. It’s a win-win.

Zoominfo 24

Zoominfo Acquisitions Enterprise Management Lead Ranking 24

DiscoverOrg

OCTOBER 15, 2018

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand. Religious Organizations. Non-profit. Higher Education. Broadcast Media. Print & Digital Media. Federal Government. Industries Most Likely to Donate to Third Parties*. Automotive. Oil & Gas.

Enterprise Management 204

Enterprise Management Peer-to-peer B2B Business 204