Digital B2B Marketing

APRIL 11, 2013

Here is the real problem: organizations are not on board with content marketing as a core B2B marketing initiative. All of the other content marketing challenges research continues to point to are merely symptoms. How did we get here? We said content marketing was cheap.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 15, 2012

Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JULY 17, 2012

Today’s buyers complete 70% or more of their research before ever engaging with sales. Financial pressure in organizations remains high. Here are some of the things we know about modern B2B buyers. A promotional offer may be just what you need to open the door and get that first meeting.

Pricing 100

Pricing Price B2B Sales Differentiation 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Lists are generally built with a combination of research and calling and can be built for almost any criteria. Recipients do not expect email from you, giving lists a far lower average response rate than an opt-in list built organically over time. Building a B2B List. List builds are the ultimate for targeted data.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

MAY 30, 2013

Channels that drive organic sharing of content are a particularly good way to kickstart your inbound marketing program. Do people rave about your product, your latest research or your vision? Outbound marketing gets your content into more hands, immediately increasing content consumption and increasing potential social sharing.

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

DECEMBER 4, 2012

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

MARCH 19, 2012

In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. Inbound marketing is a clear trend in B2B marketing. Multiple participants said getting the right people to create content was a key challenge, either internal or external.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

JULY 28, 2011

Organizations that embraced social media two years ago, on faith or based on direct measurement, have a huge head start. Filed under: Branding , Measurement , Media , Research , Social Media. But when looking at overall business impact, these results are the color commentary , not the definitive answers. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 14, 2012

Ideally, it will also include new education and training for everyone in a client facing role in your organization. There is opportunity in many markets still to focus content marketing on the people that are in market for a solution and those researching the category directly.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MAY 5, 2011

Delivering leads for sales drives today’s B2B marketing organization. According to research from TechTarget and Google , only 21% of registrants from search provide accurate phone numbers on registration forms. Further, according to ITSMA, two-thirds of buyers do their own research rather than wait for sales to contact them.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

AUGUST 9, 2011

Below are three steps you can take to begin breaking down these barriers in your organization. Both authority within the organization (seniority) and the respect of the marketing department as a strategist are critical. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

FEBRUARY 27, 2013

However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Jamie is the person in your organization that is passionate about your area of focus and can fake his or her way as a thought leader for an extended period of time. Develop Original Research.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 7, 2012

In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. Activity intended to improve organic search rankings. The Basics B2B : Business to business. You definitely already knew that one. SME : Subject Matter Expert.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. million per year , and these visitors will be far less engaged on average than the organic traffic was previously. ACME sends three emails a month to a database of 50,000 people.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 21, 2011

Unless your organization lives the vision, in product, marketing, sales and service, Chris’s keys will be exceedingly difficult to achieve. Does everyone in your organization have the same vision for the category ? If not, you need to ensure your organization, not just your marketing , is aligned around a common idea.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. But online has trained you and your organization to expect granular and immediate measurements , even though brand lift and impact measurements are rarely granular, and never immediate.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 27, 2011

Start recognizing what people in your organization care about, particularly the people that are the face of your brand in social media. Aside: the same is true for individuals, get to know the organizations you give to! Adopt a Cause. While responding to disasters with one-time donations is admirable, it comes off as a one-time act.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 6, 2011

They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. Without an understanding of social media, these marketers will not develop effective social media strategies. They will not implement effective programs. Instead, they will blast press releases. They will not listen.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

APRIL 4, 2011

Stop only looking for results in your social media program, look for results that meaningfully contribute to your overall organization by giving social media the attention and integration it needs. Not only does it save money, it will yields better results as well.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100