Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. The majority of their buying journey hours are now spent on independent research.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

SEPTEMBER 26, 2023

Here are a few tips for getting started: Organize your list and attack the best opportunities first. Here’s a three-step process: Research trending content. A smart way to do this is to research what already works well for a company. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker.

SME 141

SME FAQ Domain Link Building 141

Act-On

SEPTEMBER 25, 2023

Maybe a lead was given a setback by their buying committee, or simply wants to do more research on their own before talking with sales. And even if weekly coffee dates within the C-suite aren’t a possibility, team members at every level of the organization can make an effort to build relationships across the sales and marketing divide.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

SEPTEMBER 24, 2023

Plug a topic-related keyword into a research tool. Do unique research and publish it as a report. Create the type of traditional business listings expected on sites such as Yelp, your local chamber of commerce, and trade organizations. Here are a few tips for getting started with pillar pages: Define a general topic.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

OCTOBER 2, 2023

While organizations may achieve different levels of financial services marketing automation maturity over time , the core goals remain the same: streamlining and personalizing customer experiences at scale. This presents a real opportunity to attract new leads through organic search and content marketing.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195