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Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Organic search effectiveness (ranking, referrals minus bounces). The post Why don’t more marketers use keyword research?

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Whereby organizations have struggled to break the 39% ceiling, in several surveys completed by CMI (Content Marketing Institute) the past few years, claiming their content marketing efforts have been somewhat to very effective. Bringing organizations, no closer to customers or buyers than when they first began technology implementation. Buyer Persona Research. by icon 54.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And those may not actually even be the best phrases for the nursery to target; there may be just slightly different phrases that are better, in terms of their combination of high search volume and low organic and/or paid search competition. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Content Methodology: A Best Practices Report

an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add. Organizations that. Content. According.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas.  Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.  Analysis by Yamini Ahluwalia. Will you help?

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel  and through their learning center. The integration of video content has been a confusing topic for many in the B2B space. Tutorials. Video Testimonials. Interviews. Repurpose Existing Content.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Strategic and consistent content is providing a competitive advantage for sales organizations. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Organizing for success. Marketing.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go ….

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2B on content creation and distribution. As such, marketing organizations continue to create and spend more and more. Here, we will describe how marketing organizations can activate their content to improve. Introduction “B2B organizations spend more. organizing content for customer facing meetings. and value.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.  Simply stated – is your organization even “likeable” in the eyes of your buyers?  Are Buyers Really Hiding?

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. And in smaller marketing organizations the CMO fulfills this responsibility. Customer Insights. Digital Marketing. CMO Corne

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. Ask yourself: Do you have the right type of material today to apply keyword research?

Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. the marketing organization are more successful not. need to simultaneously build your organic distribution. Those numbers aligns with our own research from. Instead, most.

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% of overall search traffic in terms of clicks. The results that appear directly below paid ads are unpaid, or organic. These results are called SERPs.

Are you using social media for search keyword research?

Biznology

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Yes, you can use keyword research tools (including free ones, such as Google Keyword Planner) to find related words to the ones you are currently using, but there are benefits in going beyond keyword research tools. Google took away your keyword data. Like this post?

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Content marketing success also increases for organizations who have a documented editorial mission statement. Is your company one of them?

Content Marketing Playbook: Strategy and Roadmap

opportunity where an organization was excited about. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. evangelize content within their organizations, identify. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online brainstorming tool enabling individuals or groups to create mindmaps,  organize thoughts and ideas, and plan goals. Pricing: free. Siasat.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. The implementation of effective keyword research can lead to high quality traffic and leads over the long term, from organic search engine visibility.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34.

UK Marketers Need to Get Back to Basics [New Research]

Junta 42

When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. 66% UK marketers expect their organization’s #contentmarketing budget to increase in the next 12/mo Click To Tweet. Content Creation Content Marketing ResearchWhat is going on?

Content Strategy for Marketing

speaks for your organization. organization to life. what content can do for your organization. organization? 2. organizations who reach level 4 see the most benefits. organizations align their enterprise and mini. strategic consulting, training, research, and. independent research, such as our. There’s research. Content. Strategy for.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Software Solutions Used.

Budget 122

How a CMO Can Build a Modern Marketing Organization

It's All About Revenue

But in many ways it is irrelevant for w hether you call it 21st century marketing, next-gen marketing, marketing in the digital age or simply modern marketing — it’s time to transform your marketing organization to use data, technology and content to deliver more meaningful customer experiences at every touch point along the decision and usage journeys. " 1. Acumen. Agility.

CMO 89

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Evernote is one of the better-known apps for note-taking and organizing information. for Premium.

Research: Technology Marketers Align Around Lead Gen

Junta 42

Of the total sample of technology marketers surveyed, 24% said their organizations are successful at tracking the ROI of their content marketing program (compared with 21% of B2B marketers overall). The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead Generation

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

What Effective B2B Content Marketing Looks Like [New Research]

Junta 42

Get this: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like. Regardless, what’s great about the research is that we can examine how the most-effective marketers are going about their business so we can learn from them. Content Marketing ResearchCommunication is key.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama. Image credit: Small Business Ideas Blog.

How to Organize Your CRM for Inside Sales Success

Sales Prospecting Perspectives

There are a few things I wanted to share that I feel are important: Keep your home page organized. It helps streamline your process when you''re more organized. Do some research and see what might be beneficial. What other tips could you offer inside sales reps regarding CRM organization I like to think that I have a few key tools in my prospecting toolbox.

8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

B2B Marketing Insider

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […].

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

Credible or not? 5 questions to evaluate research sources

Biznology

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. Can you link to the original research and verify facts from other sources?