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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention.  Company Readiness In Market Strategy.   As we move deeper into the 21 st Century and rapid digitization of the global economy, organizations today will need to establish fundamental readiness to adapt.  Community Preparedness by Iconathon. Related articles.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Whereby organizations have struggled to break the 39% ceiling, in several surveys completed by CMI (Content Marketing Institute) the past few years, claiming their content marketing efforts have been somewhat to very effective. Bringing organizations, no closer to customers or buyers than when they first began technology implementation. Buyer Persona Research. by icon 54.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Whereby an audience is a community of people and organizations who share common, as well as, unique goals and yet may exhibit different behaviors when it comes to influencing, decision-making, and purchasing. Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? The post My favorite organic search posts from Biznology appeared first on Biznology. Like this post?

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Organic search effectiveness (ranking, referrals minus bounces). The post Why don’t more marketers use keyword research?

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.  Simply stated – is your organization even “likeable” in the eyes of your buyers?  Are Buyers Really Hiding?

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. SEO is a puzzle to some. Don’t Fight the Competition. Has Gone Before.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. Fifty-nine percent of manufacturing marketers say their organization has become much more or somewhat more successful at content marketing compared with one year ago. Content Marketing ResearchWhat a difference a year makes! Click To Tweet.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Strategic and consistent content is providing a competitive advantage for sales organizations. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Organizing for success. Marketing.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Each best practice is backed by supporting evidence from industry research, thought leaders and publications. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research. Enjoy! 1. Buyers ” 6.

How to Organize Your CRM for Inside Sales Success

Sales Prospecting Perspectives

There are a few things I wanted to share that I feel are important: Keep your home page organized. It helps streamline your process when you''re more organized. Do some research and see what might be beneficial. What other tips could you offer inside sales reps regarding CRM organization I like to think that I have a few key tools in my prospecting toolbox.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go ….

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. And in smaller marketing organizations the CMO fulfills this responsibility. Customer Insights. Digital Marketing. CMO Corne

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% of overall search traffic in terms of clicks. The results that appear directly below paid ads are unpaid, or organic. These results are called SERPs.

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […].

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel  and through their learning center. The integration of video content has been a confusing topic for many in the B2B space. Tutorials. Video Testimonials. Interviews. Repurpose Existing Content.

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. research Click To Tweet.

B2C 53

Connecting The Dots: Unify Your B2B Organization for Maximum Growth

Sales Prospecting Perspectives

The marketing department can help unify a B2B organization internally. We can all learn from each others’ experience, but perhaps nowhere is that more necessary than within a B2B organization. In addition to sharing his research about B2B growth and optimization, his writing also covers virtual technology, business telecommunications, and the impact of globalization on the economy.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Content marketing success also increases for organizations who have a documented editorial mission statement. Is your company one of them?

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

With Maturity Comes Results for Australian Content Marketers [New Research]

Junta 42

Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages. Content Marketing Research

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research. This is the process of finding marketing research, insights, and quotes from professionals that benefit your readers. The problem?

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Leaving the content dilemma facing many organizations – how to stand out?  The main contributing factor, as I see from working with organizations over the past two years, is organizations are working under a grand illusion that putting “content in front of people” is the only way to succeed in today’s business climate. Illustration by Hea Poh Lin. Why An Illusion. Misguided.

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Junta 42

Our latest content marketing research report provides some insight into how commitment translates into action, with highlights in the chart below. Note: If you follow our research closely and think you are hearing suggestions repeated, you are correct. Most content marketing programs will help organizations with one of these three things : Increased sales. It’s a mindset.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research. Using Insights’ influencer analysis, you can organize influencers into watchlists. Enjoy!

Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

An increasing number of organizations is pivoting away from IoT proof of concepts and entering the next stage Depending on the industry, many organizations initially started with pilot projects regarding the Internet of Things. Digital technologies ICT Internet of Things Research 2016 Global IoT Decision Maker Survey Carrie MacGillivray IDC IoT

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America , backs this up. Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. research Click To Tweet. research Click To Tweet.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online brainstorming tool enabling individuals or groups to create mindmaps,  organize thoughts and ideas, and plan goals. Pricing: free. Siasat.

What Effective B2B Content Marketing Looks Like [New Research]

Junta 42

Get this: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like. Regardless, what’s great about the research is that we can examine how the most-effective marketers are going about their business so we can learn from them. Content Marketing ResearchCommunication is key.

Research: Technology Marketers Align Around Lead Gen

Junta 42

Of the total sample of technology marketers surveyed, 24% said their organizations are successful at tracking the ROI of their content marketing program (compared with 21% of B2B marketers overall). The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead Generation

How a CMO Can Build a Modern Marketing Organization

It's All About Revenue

But in many ways it is irrelevant for w hether you call it 21st century marketing, next-gen marketing, marketing in the digital age or simply modern marketing — it’s time to transform your marketing organization to use data, technology and content to deliver more meaningful customer experiences at every touch point along the decision and usage journeys. " 1. Acumen. Agility.

CMO 87

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Evernote is one of the better-known apps for note-taking and organizing information. for Premium.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Across these sites, social media accounted for roughly 5% of traffic on average, compared to 39% from organic search, as reported in a previous study. There’s no question that B2B marketers have embraced social media.