Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterThe infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.]. MORE >>

Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. This paradigm shift represents a major communications innovation in all markets, and is radically changing the way people and organizations engage and behave online. In order to explore this topic, and give back to the industry, Don Bulmer and Peter Auditore and I are conducting a new study as Fellows of the Society of NewCommunications Research (SNCR). The study is open to all. MORE >>

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media. What do I mean by an idea organization? Make it visible. MORE >>

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Mark Gottlieb reviews nine of his favorite free and fee-based SEO tools, including some common ones like SEOmoz and Screaming Frog as well as some that may be less familiar, such as Keyword Blaze (“Keyword Blaze is one of the best if not the best keyword research tool”—and it’s free.). Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 5 STARS. 5 STARS. MORE >>

I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR. What has changed since 2009 in terms of social media usage and trust among professional decision-makers Four Key Findings From The Research Include: 1. High quality content yields transparency and credibility. MORE >>