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Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Organic search effectiveness (ranking, referrals minus bounces). The post Why don’t more marketers use keyword research?

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Whereby an audience is a community of people and organizations who share common, as well as, unique goals and yet may exhibit different behaviors when it comes to influencing, decision-making, and purchasing. Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Whereby organizations have struggled to break the 39% ceiling, in several surveys completed by CMI (Content Marketing Institute) the past few years, claiming their content marketing efforts have been somewhat to very effective. Bringing organizations, no closer to customers or buyers than when they first began technology implementation. Buyer Persona Research. by icon 54.

Content Methodology: A Best Practices Report

an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add. Organizations that. Content. According.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.  Simply stated – is your organization even “likeable” in the eyes of your buyers?  Are Buyers Really Hiding?

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel  and through their learning center. The integration of video content has been a confusing topic for many in the B2B space. Tutorials. Video Testimonials. Interviews. Repurpose Existing Content.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Strategic and consistent content is providing a competitive advantage for sales organizations. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Organizing for success. Marketing.

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. And in smaller marketing organizations the CMO fulfills this responsibility. Customer Insights. Digital Marketing. CMO Corne

Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. the marketing organization are more successful not. need to simultaneously build your organic distribution. Those numbers aligns with our own research from. Instead, most.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go ….

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research. Using Insights’ influencer analysis, you can organize influencers into watchlists. Enjoy!

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% of overall search traffic in terms of clicks. The results that appear directly below paid ads are unpaid, or organic. These results are called SERPs.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Content marketing success also increases for organizations who have a documented editorial mission statement. Is your company one of them?

Content Marketing Playbook: Strategy and Roadmap

opportunity where an organization was excited about. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. evangelize content within their organizations, identify. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. Ask yourself: Do you have the right type of material today to apply keyword research?

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. The implementation of effective keyword research can lead to high quality traffic and leads over the long term, from organic search engine visibility.

Are you using social media for search keyword research?

Biznology

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Yes, you can use keyword research tools (including free ones, such as Google Keyword Planner) to find related words to the ones you are currently using, but there are benefits in going beyond keyword research tools. Google took away your keyword data. Like this post?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online brainstorming tool enabling individuals or groups to create mindmaps,  organize thoughts and ideas, and plan goals. Pricing: free. Siasat.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34.

How a CMO Can Build a Modern Marketing Organization

It's All About Revenue

But in many ways it is irrelevant for w hether you call it 21st century marketing, next-gen marketing, marketing in the digital age or simply modern marketing — it’s time to transform your marketing organization to use data, technology and content to deliver more meaningful customer experiences at every touch point along the decision and usage journeys. " 1. Acumen. Agility.

CMO 93

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Software Solutions Used.

Budget 124

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

UK Marketers Need to Get Back to Basics [New Research]

Junta 42

When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. 66% UK marketers expect their organization’s #contentmarketing budget to increase in the next 12/mo Click To Tweet. Content Creation Content Marketing ResearchWhat is going on?

Research: Technology Marketers Align Around Lead Gen

Junta 42

Of the total sample of technology marketers surveyed, 24% said their organizations are successful at tracking the ROI of their content marketing program (compared with 21% of B2B marketers overall). The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead Generation

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama. Image credit: Small Business Ideas Blog.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Evernote is one of the better-known apps for note-taking and organizing information. for Premium.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. brand awareness, spreading the organization's messages, dramatically increasing content distribution, and engaging with influencers and potential customers.

What Effective B2B Content Marketing Looks Like [New Research]

Junta 42

Get this: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like. Regardless, what’s great about the research is that we can examine how the most-effective marketers are going about their business so we can learn from them. Content Marketing ResearchCommunication is key.

How to Organize Your CRM for Inside Sales Success

Sales Prospecting Perspectives

There are a few things I wanted to share that I feel are important: Keep your home page organized. It helps streamline your process when you''re more organized. Do some research and see what might be beneficial. What other tips could you offer inside sales reps regarding CRM organization I like to think that I have a few key tools in my prospecting toolbox.

Understanding the True Cost of Content in B2B Organizations

Avitage

” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. The post Understanding the True Cost of Content in B2B Organizations appeared first on Avitage.

Cost 52

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Across these sites, social media accounted for roughly 5% of traffic on average, compared to 39% from organic search, as reported in a previous study. There’s no question that B2B marketers have embraced social media.

Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

According to research Forrester shared in the assessment, more than 40% of marketers say their technology environments are too complex, and that separate teams often purchase redundant capabilities. Recently, we released the CMO’s Guide to Building a Modern Marketing Organization , which I recommend as a starting point. This is most evidenced through the Oracle AppCloud.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. As part of the research we interviewed over 20 marketing leaders of some of the biggest brands in the world. As part of the overall research we uncovered the following 10 capabilities that CMOs pay the most attention to when it comes modernizing their operations. 1. Social Media.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This could be very bad for organic search” (and marketers), I thought to myself. Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.

Credible or not? 5 questions to evaluate research sources

Biznology

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. Can you link to the original research and verify facts from other sources?

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Which means CMOs and CSOs will need to be more discriminating about how they structure and organize their understanding of customers.  This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Buyer profiling is often another quantitative exercise for organizations.  Professions. Roles.