KoMarketing Associates

SEPTEMBER 6, 2018

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. However, organic search visits on phones spiked, growing 11 percent in the quarter, up from 8 percent growth in Q1 2018. Desktop organic search visits fell 5 percent in Q2 2018.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

KoMarketing Associates

FEBRUARY 13, 2017

The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. A report published by Workfront found that 40 percent of marketers use a combination of methodologies to handle their daily tasks.

Planning 121

Planning Marketing Report Marketing & Strategy Marketing Strategy 121

SEMrush

JULY 2, 2018

Glenn Gabe of GSQi explains how to use SEMrush‘s new organic research reporting with live graphs. In this post, he will walk you through what you can do with the new organic research section, including specific examples of drilling into the new reporting.

Research 78

Research Organization SEO Examples 78

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

JUNE 14, 2023

However, the researchers behind the report note that they are working to resolve these pain points. “As As strategies get more sophisticated, marketers are more aware of gaps in measurement and data related to the overall business because they’re actively working to solve for them,” wrote the authors of the report.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

JUNE 1, 2023

Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 85

Merchandising Marketing Analytics Tools Conversion Lead Ranking 85

KoMarketing Associates

FEBRUARY 15, 2023

WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023. Nearly 25% stated that their company has been “very successful,” and 4% claimed that their organization has been “extremely successful.”

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

MARCH 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers believe their organization has been at least “moderately successful” with content marketing over the past 12 months.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. Download the report to get all the details.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

NOVEMBER 24, 2020

Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. How to Find the Report. The Google Analytics traffic report shows you the pages with the most views. How to Find the Report. Organic Search Metrics. How to Find the Report.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Vision Edge Marketing

MARCH 26, 2024

Platforms like the one in this example illustrate how organizations can gain additional insights into customer preferences and behaviors. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. Consider a B2B e-commerce platform leveraging advanced analytics tools.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Source: Content Engagement Report 2021 from PathFactory. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Utilize social analytics reporting tools to gather data. Last, how do you want other teams to work with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. To bridge this gap, there must be better alignment within the organization. These terms can then be applied across standard reporting that stakeholders can access – keeping teams on the same page.

Lead Ranking 136

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 136

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. There are problems with this model.

Enterprise Management 106

Enterprise Management Consulting Work Management Marketing Management 106

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Definitions: Diversity is the presence in an organization of people reflective of the society in which it exists and operates.

Business 95

Business Paid Search Agency Work Management Sample 95

Engagio

NOVEMBER 6, 2023

The language, metrics, and reports you use matter. Choose the wrong ones, and you diminish marketing’s credibility across the organization. Let’s explore this, beginning with how the wrong reports and metrics can hurt marketing credibility.

CMO 126

CMO DemandBase Marketing Report Organization 126

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Salesforce Marketing Cloud

APRIL 5, 2024

Remember to begin where it makes the most sense for your organization. Then take your findings and share them with someone at your organization who can fix accessibility barriers. For 25 years, WCAG has been the main international standards organization for the Internet. What is accessible design? Ensure yours is on the list.

Design 98

Design Guidelines Forrester Barriers 98

Seismic

MARCH 12, 2024

In this post, we’ll share how your organization can crawl, walk, and eventually run as you uplevel your enablement programs. Many of our financial services clients work hand in hand with Seismic’s services professionals for best practices around categorization and tagging to improve content organization.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

MARCH 8, 2024

As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more. SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.”

Paid Search Agency 116

Paid Search Agency Advertising Agencies Ad Agencies CMO 116

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers.

Social Media 100

Social Media Work Management Marketing Management Media 100

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Top Rank Marketing

JANUARY 24, 2024

While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103