Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. It will be Oracle’s culture that dominates the combined organization. Okay, now we can talk about Salesforce.com. Before addressing that, let’s acknowledge that it’s an "inside the Beltway" concern. Wouldn’t that be nice?

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Biznology

JUNE 6, 2018

Marketing automation combined with CRM is a real benefit to sales organizations. Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Preserve a record of all interactions with a prospect. – Automatically message prospects in the pipeline, especially by email.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Brandpoint

MAY 18, 2020

The quality of that content has become so important that 72% of the most successful organizations in the U.S. The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. We call that approach Content Selling. (HS)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. Sales reps did not know how to prospect for new business so the 20,000 “leads” were ignored and wasted. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Photo credit: Wikipedia.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

DiscoverOrg

AUGUST 14, 2018

If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective when they went through the initial sales process with you, they can provide you actionable and repeatable insights for your current and future prospects. Our advice?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Engagio

OCTOBER 4, 2018

In today’s vlog, I sat down with Rob Jeppsen , CEO and Founder of XVoyant , a sales coaching technology platform embedded in Salesforce.com to help create a world-class coaching culture for any sales organization. What it means is, my prospecting hasn’t been relevant enough. Fear not, for there is hope!

Salesforce.com 97

Salesforce.com Class Opinions Youtube 97

ANNUITAS

MARCH 1, 2016

Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. This means avoiding free-text fields and structuring your persona options versus capturing open-ended titles for prospects. pick lists and hidden fields).

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

DiscoverOrg

AUGUST 14, 2018

If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective when they went through the initial sales process with you, they can provide you actionable and repeatable insights for your current and future prospects. Our advice?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

ViewPoint

FEBRUARY 23, 2018

It’s a simple equation—and a win-win for both organizations. Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects. Our group is capable of navigating a prospect organization to find the right decision-makers.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Customer Experience Matrix

JULY 17, 2009

On the other hand, unlike traditional demand generation systems, 5Buckets includes promotions to existing customers as well as sales prospects. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management). The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Vidyard

JULY 21, 2014

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Now we’ve enabled the sales organization. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Vidyard

JULY 21, 2014

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Now we’ve enabled the sales organization. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Conversica

MAY 6, 2020

the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. FOSTER CITY, Calif., – May 06, 2020 – Conversica, Inc. ,

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Salesforce.com 52

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Digital B2B Marketing

JANUARY 10, 2012

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. I would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them. Share your views in the comments below or with me on Twitter ( @wittlake ).

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. Leveraging social media to help maintain mindshare, keep prospects informed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

APRIL 1, 2014

One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

LeadSloth

NOVEMBER 16, 2010

Some companies were actively capturing more information on prospects (e.g. A recurring theme is that you need to really understand the prospect. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Paid search: 60 days. Purchased list: 250 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones. Download xiQ free.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. They might not have even heard of your organization before. Not at all.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Vidyard

FEBRUARY 13, 2014

We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos. The Video Marketing Platform, on the other hand, is designed from the ground up to address the needs of modern marketers while also satisfying the needs of the IT organization.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Outreach

MAY 4, 2018

When I first started working with the platform, my thought was that it was a great way to organize and structure what my BDR team was doing daily. If you’ve got a great process, you’re going to ball out and capture more prospects and market share. Outreach as an organization, however, is exceptional at responding to customer input.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Valasys

MAY 22, 2019

Knowing the customers nowadays is easier than ever; however, in order to convert them into sales prospects & ultimately sell them a product or service, one not only needs to collect the customer data but also needs to keep accurate & accessible records of customer transactions, inclinations, requests & concerns.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53