Industrial Marketing Today

MAY 6, 2011

Yup, social media does work in the industrial sector, sometimes. Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.)

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

DECEMBER 7, 2011

Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. This allows them to address cost issues, along with design and quality issues, and to get quality products to market faster at a lower cost. See chart for details.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Congratulations!

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

NOVEMBER 14, 2010

This misalignment is destructive and disruptive to the entire organization. Setting aside emotions, the key takeaway is and I’m quoting Pragmatic Marketing here, “Ideally, you should use architecture to free yourself from the technical and refocus on how the product solves problems for buyers. Get over it.&#

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. Often these are related to the company’s applications, solutions and/or or product names. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

SEPTEMBER 21, 2011

Make sure online datasheets include ratings, classifications, sizes, operating ranges and material options for all your industrial products. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60