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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. If you’re already ranking very high organically for certain keywords, you may not need to continue being highly competitive in the PPC space. Max Bid: How much should I spend per click? Photo Credit: Horia Varlan.

Get your CEO to say Y-E-S to SEO

Biznology

For whatever reason, you've never been able to persuade your CEO of the importance of organic search. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Talk to your boss and other leaders within the organization. by Tim Peter.