How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. As paid media channels mature and adapt their pricing structures, there are an increasing amount of paid media opportunities to pay per lead instead of click or impression. ROI / ROAS. Cost Per Lead (CPL). Cost Per Opportunity (CPO). paid media
Get your CEO to say Y-E-S to SEO
NOVEMBER 23, 2010
For whatever reason, you've never been able to persuade your CEO of the importance of organic search. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Talk to your boss and other leaders within the organization. by Tim Peter.
5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
JULY 13, 2011
Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. If you’re already ranking very high organically for certain keywords, you may not need to continue being highly competitive in the PPC space. Max Bid: How much should I spend per click? Photo Credit: Horia Varlan.