LeadSloth

AUGUST 30, 2009

Especially large organizations often talk about efficiency increases as a result of marketing automation. But in most large organizations there is a budget that needs to be spent: so if you cut on one program, you will spend more on another: more revenue, but no cost savings. I feel increased revenue is where the real benefits are.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

NOVEMBER 16, 2010

One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. If you're in any of those areas and you're interested in helping to organize it, please let me know (jep at leadsloth dot com). Paid search: 60 days. Purchased list: 250 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 4, 2009

Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

AUGUST 27, 2009

They are organizing a B2B Marketing University this fall, with lots of interesting topics. Continuing Education for B2B Marketers. Considering these trends, now is a great time to to invest in some continuing education. Doctors do it, so why not B2B marketers? Enter Silverpop.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

AUGUST 10, 2010

Also, it may be a good solution for small and savvy organizations. Does that mean that these free versions are irrelevant? It’s great to try out marketing automation without the limits of a trial period or for small projects. But the overall impact on the market will be limited. What is your take?

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

SEPTEMBER 24, 2009

Tom Hayden from SAGE Publications created a flowchart that guided discussions in the entire organization, from the sales teams to the CEO. In each stage the follow-up may be different. Find out in which stage marketing can contribute most in the short term. It was used to gain consensus and set the right priorities. Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Organic and paid search campaigns. Sales Force Automation software (primarily Salesforce.com). Database management (segmentation, reporting and maintenance). Email Marketing. List acquisition and import. Website management and basic HTML. Data analysis, reporting and business intelligence.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

APRIL 15, 2010

After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. Unless you are sure that a lead is ready to buy, you wouldn’t use a discount or other price incentive in your campaigns. Frequency & Duration.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Ranking Lead Scoring 100

LeadSloth

JANUARY 12, 2010

Most VPs of marketing have come to terms with the fact that budgets won’t be increasing any time soon, so one of the clear themes for 2010 seems to be how marketing automation tools and processes can help organizations navigate the “new normal” and get greater returns on marketing investments. How will it impact their global execution?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

SEPTEMBER 1, 2010

Because lead management and lead nurturing are pretty new, it’s sometimes hard to visualize how it will actually work in your organization. I recommend talking to peers at other organizations to see what they have accomplished with their lead nurturing programs. Is Holistic Marketing the Future? Did I forget any steps?

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

LeadSloth

MARCH 24, 2010

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

Often these features work together to automate a specific campaign, such as organizing a webinar or promoting a whitepaper. Especially if your company gets a lot of leads via organic search, it would be useful to have an ROI report for your keywords. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100