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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

ViewPoint

SEPTEMBER 19, 2011

Thank you Wikipedia). Several weeks ago on the SLMA Blog I discussed how you must grab the salespeople by their self-interest in order to help in the acceptance and adoption of CRM and Marketing Automation. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed. The same holds true here.

Marketing Automation Services 120
Marketing Automation Services Marketing Automation CRM Automation 120
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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

ViewPoint

JULY 21, 2011

Technical specifications are to the point, and the buying process may include ordering online or rep engagement with a single contact in a purchasing group. Inbound marketing works very effectively with solutions at lower price points. An example might be a $10,000 piece of hardware.

Sales Management 120
Sales Management Enterprise Management Work Management Marketing Management 120
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