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How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences

ClearVoice

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

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What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Marketers have to follow this space in order to meet many of their customers where they are.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. By expanding to three or more channels, companies can boost their order rate by a substantial 494%.

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Wednesday Wisdom: Is Your Brand Future-Proof? How AI, video, and customer impatience will affect your business this year

Biznology

Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Snapchat, Instagram, and YouTube). Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

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A scalable lead generation platform drives local sales

ClickZ

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. Brands must invest in local exposure.