Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

NOVEMBER 1, 2016

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. Please be sure to let me know in the comments. From HAIWatch to WOTQuiz ! Like this post?

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

DECEMBER 28, 2016

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 27 facts about salespeople who are Social Selling. In fact, it’s the opposite. It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

SEPTEMBER 28, 2012

The same goes for other social media outlets – the number of them growing by the day. The same goes for other social media outlets – the number of them growing by the day. The social media branding firm BRANDfog recently unveiled results to a survey regarding CEOs and other C-suite leaders. Read on to find out more.

Paid Search Agency 80

Paid Search Agency Practices Business Social Media 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

NOVEMBER 7, 2012

As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

FEBRUARY 11, 2015

This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

SEPTEMBER 3, 2020

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable? Commercial interruptions.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Biznology

SEPTEMBER 12, 2013

Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” Social media should rightly be considered a tactic. Photo credit: Jolante. ” But are they really compatible with one another?

Social Media 80

Social Media Social Marketing SEO Content Marketing 80

Biznology

DECEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 37 facts on the future of social selling vs. cold calling. SOCIAL SELLING. SOCIAL SELLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

NOVEMBER 20, 2012

Admit that you’re a company and organization that needs to make money in order to thrive. The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time.

Social Media 80

Social Media Spending Ad Building Media 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting. Ask Questions.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

NOVEMBER 12, 2018

They have been gaining popularity in social media channels for a couple of years now. There are even ways to program a chatbot to suggest purchases based on past order history as long as the user is logged in and those details are programmable to be visible to the chatbot AI. Your Chatbot Can Push Social Engagement.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

JULY 16, 2013

If you don’t account for your story, it will either remain unwritten, it’ll be written by someone else, or in a worst-case scenario, your story will be maligned, corrupted, misspoken, and misinterpreted — often haplessly but sometimes with malevolence in order to harm. Don’t worry, you’re not alone, either.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

DECEMBER 14, 2012

Bear with me because this will lead to an observation or two about social media. After he slowed down, checked his priorities and put things in the proper order, slowly his life came together. Marketers are often going to a social network assuming that “everyone” is there and it will make sense for them to be there too.

Social Media 80

Social Media Media Social Networks Case Studies 80

Biznology

MAY 8, 2013

In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. Likewise, the success of your internal social business platform cannot be measured by simply counting number of users, page views or the amount of time your employees spend there. .

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. And that’s awesome.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

APRIL 22, 2013

. “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

MARCH 5, 2012

As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. We had to go beyond our deterministic systems and start complementing them with probabilistic systems in order to survive. Image via Wikipedia.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

JUNE 28, 2011

In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".

Social Media 80

Social Media Organization Wikipedia Media 80

Biznology

JUNE 18, 2012

To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. What do these 5 social media pain points prove to you?

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. In order to compete on a world stage, it is essential to aggressively recruit new members. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

NOVEMBER 27, 2012

People suffered through my photography in order to ask me the questions they were more interested in: what equipment, film, f-stop, aperture and, and ASA I used. While I was always being invited to share my images in a slideshow (with real slides in a carousel through a Kodak Ektagraphic III slide projector), you know what?

Social Media 80

Social Media Process Product Media 80

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

APRIL 3, 2020

In California and other states under orders to shut down, people are huddling for hours on Zoom Video happy hours. Social Distancing and Fear of Being Close to Our Fellow Humans . The problem with social distancing is that we, as animals, are simply not designed for it. . “ Social distancing is economic distancing.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. And, in order for your good words, your good message, your brilliance and genius to make its mark is to have built an audience. Do your best to not allow your burgeoning social media empire to go on autopilot.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149