Martech

SEPTEMBER 30, 2021

Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. While many marketing ops professionals are expected to participate in procurement activities, it is not their job to run the process. Let me be clear. Don’t worry.

Work Management 93

Work Management Marketing Management RFI RFP 93

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Decide whether or not you need to engage in a formal RFI/RFP process. How easy was the set-up process and how long? Your vendor shortlist. The biggest challenges?

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Martech

SEPTEMBER 8, 2021

Project managers should bring order to shifting tactical priorities, and product managers should ensure that products — whether acquired or developed by their colleagues — progress toward a defined, cohesive strategic vision. Data experts should focus on helping measure and assess campaign and technical performance.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe/Order. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. We focus on knowledge work that involves collaboration and business processes (we use collaboration in the sense that at least two people are involved in the given process).

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Convert

DECEMBER 8, 2023

Those pillars are Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Arguably, people and processes take the cake when it comes to experimentation success. Was it to improve revenue or enhance UX metrics such as bounce rate and order rate?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Arguably, people and processes take the cake when it comes to experimentation success. UX metrics like bounce rate and order rate? It’s interesting what we’ll learn here. What was it?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98