Writing on the Web
NOVEMBER 27, 2014
I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases.
Writing on the Web
NOVEMBER 4, 2011
The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. In order to buy your brand, they have to remember where they saw it, and where they can go take action. And if your message resonates with them on an emotional level, they’ll have trust.
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Writing on the Web
FEBRUARY 13, 2013
It’s important to keep posting fresh new content, in order to get readers coming back (thus increasing your visibility and site traffic). This will allow you to simplify the process and save you valuable time. However, blog writing can be tougher than you might think. Think about when your head is most clear and you can focus.
Writing on the Web
FEBRUARY 14, 2012
What can we understand about human motivations and values in order for content marketing to work? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. What emotions are people seeking to satisfy online? A similar hierarchy of emotional values exists.
Writing on the Web
FEBRUARY 14, 2011
While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” There are two ways to persuade people.
Writing on the Web
AUGUST 2, 2010
Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge.
Writing on the Web
NOVEMBER 15, 2010
What can we understand about human motivations and values in order for content marketing to work? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. What emotions are people seeking to satisfy online? A similar hierarchy of emotional values exists.
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