Onalytica B2B
MARCH 17, 2017
In order to even give influencer marketing a go, let alone do it well , it is imperative that you’re given permission to sign the project off. In order to get sign off from senior management, it’s not only important to convince them of the project, but of yourself and your capabilities, too. 3 Be an optimistic realist.
Onalytica B2B
FEBRUARY 22, 2017
Understanding where you can go wrong is an important first step in knowing what not to do, but in order to really increase your chances of achieving results, it is important to understand exactly how you can put your foot on the accelerator and drive success. Focus initially on the short term wins to demonstrate success to senior management.
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Onalytica B2B
DECEMBER 6, 2016
Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. Understanding this process and how your influencers work, will also enable you to create content using the kind of language that is likely to resonate, in turn increasing the likelihood of shares across social media.
Onalytica B2B
NOVEMBER 10, 2016
In order for a consumer to engage and get on board with a brand, there needs to be an element of trust. This can be put down to their love for having fun and getting involved, which overlaps into their purchasing decision process, as they seek to feel connected and involved, which traditional advertising does not accommodate for.
Onalytica B2B
MAY 3, 2018
A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Something as small as a quote from the influencer can speed up the process of getting an influencer on-board.
Onalytica B2B
NOVEMBER 15, 2018
In order to effectively do this, follow these 4 steps: Step 1: Map your influencers. In order to effectively connect your employees to relevant influencers, it is important to understand the different kind of influencer personas. This is the basis upon which brands should connect well-aligned influencers.
Onalytica B2B
APRIL 19, 2018
But in order for you to achieve these things, it’s imperative that your content gets in front of the right people. For example: a webinar uploaded to your brand’s site, co-hosted with an influencer, in which the influencer has written the content, in order to promote their up-coming e-book. User-Generated-Content.
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