KoMarketing Associates

JULY 11, 2018

However, there are still barriers that marketers face and need to overcome in order to see success. Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent).

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

JUNE 25, 2019

Once you have the process in place with the editorial calendar and content publishing and promotion process, it becomes a lot easier. In order to be useful to our customers and clients, we need to actually have useful services and create content that the audience is looking for. Compact how-to tutorials to make a process easier.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 8, 2017

percent claim they have a lack of adequate analytics tools and processes for measuring their success. About 20 percent of respondents stated that they needed more actionable insights from data and analytics in order to improve customer experience. Nearly 10 percent believe that their current analytics tools are overly complex.

Marketing Report 120

Marketing Report Analytics CMO Custom Publishing 120

KoMarketing Associates

MAY 31, 2016

With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. Ultimately, this is used to streamline the campaign creation process. In order to get ready, any advertiser with a physical store should make sure they have a location ad extension in place.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

DECEMBER 5, 2017

This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. But in order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms. Bart Mroz, Co-Founder and CEO, SUMO Heavy.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 27, 2017

Approximately 47 percent are also discontinuing ineffective content marketing activities in order to focus on the most efficient processes. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

JUNE 22, 2017

In order to find success in the B2B paid search space, it’s essential to understand how to target the correct users to make sure lead generation is being optimized. In order to do this, advertisers need to make sure they completely understand the nature of the keyword they are bidding on. Write Ad Copy Focusing on Businesses.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

AUGUST 6, 2019

Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” ( source ). In order to get the attention of specific target audiences, B2B marketers need a presence in the most appropriate third party publications and websites.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

MAY 26, 2016

At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. As a Millennial, or digital native as some will put it, I grew up immersed in social media.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 10, 2018

In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Drip has a good guide on creating an email course that explains the creation process step-by-step. However, some brands are sending as many as 25 emails a month – almost one per day!

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

FEBRUARY 2, 2016

Here are three important steps in the process. While there are marketing platforms and mechanisms that help automate portions of the process, they all require configuration and work behind the scenes to ensure proper connectivity. Documented process for following form submission information to sales communications.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. If you have a technical product, you can build out explainer videos that explain how to move through a process or create a report.

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

OCTOBER 9, 2018

Essentially, the book is a useful primer into figuring out how to use time blocking and proper schedule organization in order to get more done. Even if you’ve been planning in the past, if you found that you aren’t getting as much done as you’d hope, or the process isn’t working, consider giving the 12-week year a try.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

AUGUST 21, 2014

A few issues could occur during this process that may cause the image to look out of place and not fully utilize the ad space, including: The original image size is naturally too small. With the decrease in available spaces, it is only natural that competition heats up in order to acquire one of the right hand side spots.

Facebook 120

Facebook Paid Search Agency Ads CPC 120

KoMarketing Associates

AUGUST 27, 2015

Easier Ad Editing – Before, advertisers had to go into each individual ad set or ads in order to make edits to them. While the ads officially launched at the end of 2014, Facebook continues to add new features this year in order to further improve customer communication. In fact, it only takes two clicks from the user.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

DECEMBER 8, 2016

Accelerated Mobile Pages (AMP) are trying to solve for these issues, cutting mobile pages down to the bare minimum in order to improve overall performance and usability. When including these images and videos, they must include a tag that limits size, and other items in order to speed up the loading process. Ah yes, AMP pages.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

Accelerated Mobile Pages (AMP) are trying to solve for these issues, cutting mobile pages down to the bare minimum in order to improve overall performance and usability. When including these images and videos, they must include a tag that limits size, and other items in order to speed up the loading process. Ah yes, AMP pages.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 10, 2019

Let’s start with the actual ordering experience. If you haven’t rigorously tested your website and your checkout process on mobile devices, you are probably losing revenue. The average B2C order size is $147. Average B2B order size is $491. But it’s all internally focused. 50% of B2B searches on are made on smartphones.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

FEBRUARY 3, 2014

Product Listing Ads (PLAs), for example, highlight specific products and require the advertiser to connect a Google Merchant and AdWords account in order to create a new campaign. For example, the ads themselves are more visual and, while are easier to set up, they require more maintenance in order to stay competitive with pricing.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. Here it is!

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

FEBRUARY 13, 2020

In order to stand out from your competition in today’s flooded marketing landscape, providing consistent and memorable customer experiences is no longer an option. Create consistent yet personalized experiences across channels. It’s a necessity for any successful B2B marketing strategy. But, does this actually drive real business results?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MAY 4, 2017

B2B buyer personas become critical in connecting the dots of this process. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” ( source ). There are usually multiple decision makers involved in the process.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 29, 2015

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. TOP 10 KOMARKETING BLOG POSTS OF 2015. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. What Were The Most Effective B2B Marketing Tactics of 2015?

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

MARCH 24, 2015

What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. This can likely be linked to the growing number of Millennials involved in B2B research processes. Final thoughts.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 3, 2017

In order for B2B marketers to create an effective and sustainable social media strategy these 6 key elements also need to be considered. In most success stories, we only hear the results and not the work that goes into the process. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

JANUARY 6, 2014

VideoIQ , for example, was a client who initially saw themselves as a hardware company selling cameras (memory/processing) until they launched a mobile camera solution. Another challenge is having the content ready in order to feed the app, which you can’t do unless you’ve done enough market research. How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

SEPTEMBER 29, 2017

Product pages provide more than just luggage – they provide helpful content, tips and recommendations to help make the process of packing easier. They do not want brands to disrupt them in the process of finding what they are looking for. We should all be double downing on content. Stop interrupting. Brands create friction by nature.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

OCTOBER 17, 2017

.” Now that we know many B2B marketers are creating white papers and finding them to be valuable assets for meeting objectives, let’s take a look at some of the steps that can be taken throughout the creation process to ensure they are converting. Now that you have a topic and title in place, it’s time to start the writing process.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

MAY 11, 2017

To create an AdWords account, a Gmail account and credit card are enough, and the whole process can be done in minutes. The whole process can take one to two months. A Baidu PPC account is also free to open, but in order to start running ads, businesses need to make a minimum down payment as ￥6,000 (around $900) if located in China.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

AUGUST 30, 2018

To help, we’re highlighting three of the tools we use regularly to create blog topics that engage target audiences, improve content visibility, and make the B2B content writing process efficient and effective. Google Search Console. Keyword strategy is the backbone of any successful content marketing effort. Specific domains. Publisher size.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Why This Stat is Important: Measuring the impact of content marketing efforts is not always a one size fits all process, it typically involves utilizing multiple measurement tools, metrics, and channels.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 16, 2014

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. The exponential growth in mobile use in the decision-making process is largely due to the ever-increasing smartphone use by consumers. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

SEPTEMBER 24, 2019

In this post, we’ll take a look at 11 tips (in no particular order) that will help you beat that writer’s block for good: 1. Though they won’t cure your block, there are so many content tools out there that help the writing process along. The much more challenging feat is knowing how to get yourself out of it.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

KoMarketing Associates

NOVEMBER 2, 2017

Advertising: A blinded screenshot of client results on Google Analytics or their incoming order screen that is a direct result of your advertising campaign. In any case, make asking customers for photos or videos of your products or services at work part of the project completion process.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JANUARY 12, 2016

Maybe the random food violence was your idea, or you were simply following orders from a boss who thought the best way to land on a solid strategy was to try a little of everything. For 75% of B2B companies, the decision-making process takes one to six months. Let’s Get To Know One Another First. The Stalagmite Effect. The result?

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

JULY 12, 2016

WHAT ARE THE ESSENTIAL FIRST STEPS THAT CMOS NEED TO TAKE IN ORDER TO BEGIN SPENDING MORE TIME ON MARKET-FACING ACTIVITIES? “I This is to solve major process, data, and automation issues. This is why having an end goal is important, but creating a process or framework to get there is [also] important.

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120