Buzz Marketing for Technology

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. ve written.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. Integration between the two is a critical missing link.

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Here’s a checklist of six things to help ensure a smoother process. Therefore, selling the process as a singular project with a definite end date is counterproductive. Think long-term. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. Stay focused.

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RSS Reading Habits

Buzz Marketing for Technology

I use a RSS reader and read feeds because it is part of my writing process. I haven't given up on it completely, but my process has changed. My feeds are organized into folders and the folders ordered by priority. Photo by Lynetter. Lately, my RSS reading habits have changed. I like how Chris Brogan describes his reading goals.

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