B2B Marketing Traction

JUNE 4, 2015

Do you have a quality assurance or testing process for your product or service that you can convey in a video? If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. A video of how your product is tested. A video of how you ship your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 1, 2011

” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you. They’d typically print work orders or job lists from our software and use them as check lists and reporting devices as they did the work.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 27, 2013

In a previous blog post, Today’s B2B Marketer Must BAT not BANT , I wrote that if inbound marketing is done right, the lead can be qualified when they download content, answering questions on a form in order to do so. Develop a conversion process for lead types. What was their situation before they became customers?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

DECEMBER 20, 2013

The company, which relies on a small window in which it processes fresh chiles into its #1-selling Sriracha sauce, has now been ordered to stop processing for 30 days by state health officials.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

APRIL 30, 2014

Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity. Customers want to feel valued when they are in their buying process as well as when they use a product or service. CMOs need to focus on relationships, not just sales.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MARCH 13, 2015

In order to be successful, marketing (and all your operations) must be strategic. Use the five skills above as a checklist in your marketing hiring process to avoid problems with your marketing projects. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MARCH 1, 2010

Here are some of my takeaways ( note that these are not in order of importance or level of strategic-planning-rock-star-ness ): Dave Logan, co-author of Tribal Leadership , Professor at the USC Marshall School of Business. The micro-strategy process lends itself well to strategic thinking’s nested strategies.

Planning 100

Planning Urgency Marketing Television marketing Conference 100