Anything Goes Marketing
JUNE 29, 2009
This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.
Anything Goes Marketing
NOVEMBER 19, 2006
Have you created a white paper for your organization in order to generate leads? For example, why ask for zip code if all you need is state for your lead distribution processes. If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing.
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Anything Goes Marketing
JULY 18, 2007
You can also manually decide if the order is worth fulfilling. What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format.
Anything Goes Marketing
MAY 26, 2007
In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. There are systems that automate this process though. That's OK actually.
Anything Goes Marketing
MARCH 18, 2007
Google recommends that you should add certain requirements such as "A minimum order is required" etc. That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process.
Anything Goes Marketing
DECEMBER 21, 2009
The key to sending relevant communication is to automate the process. My last point is to accurately track your campaigns so you can easily see why certain campaigns were more successful that others in order to reproduce this success for future campaigns. This concept needs to be at the forefront of your planning in 2010.
Anything Goes Marketing
SEPTEMBER 28, 2006
For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order? I've also seen others use search queries as part of an automated lead qualification process.
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