Act-On
DECEMBER 8, 2023
Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. Gather all relevant assets that need to migrate in order to continue your existing nurture programs. This process should be simple so that your team can quickly re-create the relevant assets.
Act-On
FEBRUARY 6, 2024
Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. Gather all relevant assets that need to migrate in order to continue your existing nurture programs. This process should be simple so that your team can quickly re-create the relevant assets.
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Act-On
NOVEMBER 27, 2023
B2B companies have complex buying processes (hello, long sales cycles!). What kinds of insights do your salespeople need in order to have more-targeted conversations that help close deals? What is the best process for handing off leads to sales? How will you score leads ? And what makes a lead qualified to talk to sales?
Act-On
SEPTEMBER 25, 2023
We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. One caveat here: not every company includes SALs in their processes, and that’s fine. Let’s talk about how to align sales and marketing on a common strategy.
Act-On
OCTOBER 6, 2023
Getting Buy-in for Your SMS Marketing Plan In order to get this SMS marketing idea off the ground, the first step is getting buy-in from your team. Think about approaching SMS marketing as one piece of your larger overall marketing strategy, and clearly identify when and where it will best enhance the experience of your leads and customers.
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