Industrial Marketing Today

FEBRUARY 12, 2012

After the initial sign up and/or a free needs assessment analysis, qualified leads buy an evaluation kit at a low, introductory price or are given free engineering kits. This is a key consideration for your customers and you because design wins lead to RFQs and production orders.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 3, 2011

It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers. I am sure not too many of these customers will go price shopping every time they need new valves or spare parts. Here’s a quote from billionaire industrialist H.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

If possible, add basic pricing information on your site to offer complete information without leaving your site. Design wins lead to production volume orders. That conveys a precise benefit to the design engineer who would then feel confident specifying your valve.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

In order to get there, you need to start with a content marketing plan and that starts with a content audit. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. How effectively you employ this content makes the difference in the outcomes you achieve.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 3, 2010

We just need site visitors to fill out our online order form. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. We know our business better than any outsider ever will (True to a large extent). How hard can it be to write some words? We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I agree with you that sales must adopt social media in order to be more effective these days. It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). Why not create a downloadable library on your website? This feature is very useful if you are serving the architectural and builder communities.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Bruce Rasmussen´s last blog.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Low conversion rate — is the percent of site visitors who take a desired and measurable action. The above two web analytics are not mere statistics for your webmaster. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60