Everything Technology Marketing

DECEMBER 11, 2013

But while it seems that answers to many persistent marketing challenges are rising to the surface in the constant churn of data from social, mobile, and other online activity, the core tenet of Big Data remains as true as ever: In order to gather useful answers, you have to ask the right questions. We’ve identified three key steps.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 23, 2010

To narrow down our list of segments, we need to create a handful of criteria to assess and evaluate the candidate segments in order to prioritize and filter out the non-viable segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

MARCH 27, 2010

With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. All of these initiatives fall into the domain of your marketing organization.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 14, 2009

In order to successfully utilize the new social media tool as part of a complete, and many are now calling it a “traditional” marketing strategy, senior leadership should involve all levels of a company.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

AUGUST 22, 2010

A key driver for this renewed focus on segmentation is marketing automation.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 14, 2010

Step 3 - Align MO Goals with Biggest Sales and Marketing Challenges In order to establish MO, justify the investment and show its positive impact on the company, MO has to address the biggest sales and marketing challenges and bring about change.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JULY 10, 2010

The feedback collected in real time at the top of the stack not only informs the tactic itself in order to optimize it, but it also cascades down to inform underlying strategy adjustments at the bottom of the marketing stack.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100