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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing. These functions let you search for pages with a particular word in the URL or page title. That’s the reason you need advanced Google search strategies. Advanced tips don’t just help you research.

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Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Like this post?

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Search Expert: Don’t Change URLs Just for SEO Purposes

RebelMouse

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

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Google Explains Geotargeting Via URL Subdirectories via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via URL Subdirectories appeared first on Search Engine Journal.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Social media: Optimize image sizes for “scroll-ability.” Keep content short and immediate, including shortened URLs and small, high-resolution images.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. Here are nine steps to retain your SEO benefits.

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