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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. Emphasize your most important CTAs up front or repeat them within the template.

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Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

The only way to tackle this issue is to face it with some great abandoned cart recovery email templates. The Abandoned Cart Recovery Email Template Templates are all over the web. But do you know what goes into an abandoned cart recovery email template that makes it work? What is an abandoned cart?

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How to Use Our B2B Marketing Plan Template Effectively

The Marketing Blender

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

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What’s New at ZoomInfo: Buying Committees, Email Templates, Candidate Filters

Zoominfo

In this short video, our product content lead, Emily Dumas, covers new features and optimizations for ZoomInfo for Sales, Engage, and Recruiter. To optimize your communication and better reach your target audience, we’ve created a library of over 30 pre-built email templates that users can duplicate and customize.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Email hygiene is essential to ensure your email newsletter response rates are optimal.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Landing Page Optimization Tips. Some also offer AI-powered automatic optimization.

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How to Build and Optimize Your SaaS Conversion Funnel [template]

Marketing 261

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. Creating a Funnel is Hard Work.