KoMarketing Associates

MAY 13, 2020

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Featured snippets allow smaller websites and organizations to compete for that essential search real estate. Step 3: Focus on Structure.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MARCH 19, 2015

Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. According to Search Engine Land, “Google said it wants sites to prepare; so, you have a few months to get your websites mobile-friendly. Mobile First is a Real Thing. Probably negatively. Conversions.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

APRIL 14, 2015

In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. Second, identify your mobile traffic from Google.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

FEBRUARY 19, 2019

I opened analytics to see how Client A’s website was performing for the month. However, I noticed a big spike in blog traffic last Tuesday. For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 21, 2018

You will likely see main website landing pages appearing for the majority of your core terms, such as the homepage and products or services. When evaluating the first page of SERPs, start by asking yourself the following questions: What types of pages are ranking most frequently (service pages, glossary pages, services, etc.).

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

AUGUST 15, 2017

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Sometimes, all it takes is the optimization of an HTML title, while other times, a total page refresh might be necessary. Analyze the Current SERPs.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer. Button Optimizer allows users to design and customize CTA buttons in minutes. What is it? What is it? SimilarWeb. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MAY 11, 2017

To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. Next month, we’ll look at some differences in account management and optimization. Let’s get started!

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JUNE 18, 2013

Three seconds is the optimal load time but most retail sites are taking almost 7 seconds to load. His team ran tests on five different websites to see whether social signals would influence search engine indexing and rankings. Audit Your SERPs. Tools like Optimizely allow you to do so without impacting search.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

JULY 10, 2014

This is another way to help establish authorship: On your website, make sure you have Google Authorship set up ( using the rel=author tag in author bylines). With this integration and Google Authorship having such a major presence in search results, it only stands to reason that Google+ could have an SEO influence on your company’s traffic.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

SEPTEMBER 20, 2016

In fact, we’ve had content with less than 500 words appear and drive an abundance of traffic to our clients’ websites. Include things like links to reputable sources, well-optimized titles and tags, and Schema markup. Step 3: Focus on Structure. For more information on Schema, give Derek’s post a read).

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JANUARY 24, 2017

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MAY 24, 2016

More importantly, understanding the content types and the content topics driving traffic and conversions is imperative. After all, if a page is generating traffic because it’s being linked from other sites, you can determine the types of pieces to create to drive more links. Is there an opportunity to optimize the tagging?

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JULY 18, 2019

We need to optimize for humans AND machines. Ruth Burr Reedy discussed the importance of writing and optimizing content for both human and robot readability. Optimize for human readability and you'll be optimizing for bot readability. What does the SERP look like now. Oftentimes, there are commonalities.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28