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10 Simple SEO Basics for Better Rankings

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Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). SEO is a strategy focused on attracting more visitors to your website. Updating your page titles is a simple SEO tip almost anyone can use to improve their website. Make sense?

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Once a winner is identified, it becomes the next control and is compared with another version for further testing and optimization. Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet.