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How to Optimize Your Content for Google's Featured Snippet Box


Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). What's a Featured Snippet?

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. You can find the top queries that have driven traffic to your site over the past three months with this tool. On Google+ or LinkedIn? and Search Engine Optimization

Fearless Competitor

SEO stands for Search Engine Optimization. The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking. The more traffic your blog receives for sailboat-related searches, the higher it will climb in Google’s results. No Filed under: Fearless Competitor , Find New Customers , Search Engine Optimization , SEO.

How to Generate Leads From the Most Popular Pages on Your Website


From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Trust me: Optimizing these pages can pay off big time in the long run. Thanks, Apple!).

5 Ways to Use Paid Search & SEO Together

Vertical Response

Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Use your Adwords tools to determine if the traffic volume is worth the cost. Start creating content around those keywords to increase your ranking in SERPs. 2. If you’re not on the first page of the rankings, its even less likely you’ll get the traffic you’re looking for. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO ser

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. Optimizing your blog posts for search engines is only one part of creating a successful company blog. If you’ve got the other parts of your blog working, even a modest stream of traffic can be enough to make a blog worthwhile. Link to other pages on your website.

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize


There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. But there''s good news! Start With a Site Audit. Duh, right?)

How to Audit Your Website for Improved SEO and Conversions


When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. Do I know what to do next?

What is Social Media Marketing?


Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Because none of this actually works without Google’s love  and referral, I have included SEM, a subset of which is Search Engine Optimization (SEO). monitoring (what are people saying about you?),

20 (More of the) Best SEO Guides, Tips and Insights of 2011


SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. HOW TO: Guide to Performing Website Audits by Techipedia. How to Optimize PDFs and Documents for Search by But SEO is changing. Example: “2.)

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5 Things To Look At When Optimizing Your Post For SEO (GIFS)

EMagine B2B Blog

So you wrote new content for your website and now you’re ready to get it posted. Before you do that you’re going to want to optimize it for SEO. In this post we are going to look at tips you can use to optimize your blog post. In order for your title to display properly in the SERPs, you will want to keep it between 50-60 characters. Title Tag. Meta Description.  .

A Simple Approach to Prioritizing Your Mobile Optimization Efforts


Optimize and whatnot. I get it. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This post isn't going to give you an exhaustive list of everything you need to do to be completely mobile optimized. Prioritize Mobile Site Optimization If.

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7 SEO Tactics Most Marketers Ignore


Search engine optimization has a reputation for being hard and brutally competitive. Given what good search engine optimization can do, this is downright depressing. Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge. And search engine traffic converts: “ SEO leads have a 14.6% SEO search engine optimization SEO tactics

Three Tips for Boosting SEO with Social Media

KEO Marketing

There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). Optimize your posts for organic SEO. Content optimization does not stop at your website.


5 Predictions for SEO in 2016


Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. The sunnier side of that is if you can get good at marking up your content, you might see a big boost in traffic. The days of keyword stuffing and over-optimizing content are way over. Ever watched a big SEO update roll out?

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The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. One has to wonder whether or not Google decided to make this update in order to keep “how-to” search traffic for itself. Surprise! WikiHow and also appear to have been effected.


Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. It’s a how-to on optimizing your content to be found by search (and searchers). Thankfully, no.


48 Phenomenal SEO Guides, Tips & Tactics


What’s most important–on-page optimization, link building, or technical SEO? The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

Three Ways to Rock Organic Search Results

Vertical Response

Every business could benefit from more website or brick and mortar visits. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). These results are called SERPs. All rights reserved.

Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016


Websites make you money when they get traffic and convert visitors into leads. site redesign can help you optimize your assets for marketing conversions and search visibility, bringing you scalable ROI and more quality leads. The first question you should ask yourself is why / how your website makes you money. Conversion optimized. SEO is a bloodsport.


Measuring Year-End Marketing KPIs – Where’s the Data?


In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Website Analytics. Conversion Rate Per Traffic Source. Goal Completions Per Traffic Source. Total Clicks from search engine results page (SERP). Where did the year go?

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Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. It is reported to have a bigger impact on queries and websites than any Panda or Penguin  update. ” Source.

23 Expert SEO Link Building Guides and Tools


Optimizing the release for the focus keywords and submitted with the right service is a good strategy – especially when combined with an on-going PR effort to build excitement for news and participate in reviews, stories and roundups.” Leave fresh, useful and informative comments and create a backlink to your website.” So what types of links should you avoid? ’”.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? Inbound links Inbound links also known as backlinks are incoming links from another website or page that direct or point back to your own site or page. Indexed page A page on your website that has been “crawled” or read by search engine bots and stored. Are you lost in a sea of inexplicable acronyms?

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Best Cool SEO Tools of 2011


Need to analyze the optimization status of an existing website? Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Cool Free SEO Website Tools by Abnormal Marketing. Challenges in Automated Traffic Reporting by The Daily SEO Blog. SEO is a blend of art and science. Identify promising keywords? Single-Tool Reviews.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Picture an e-commerce company selling products via credit card on its website. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. This is because — all other things being equal — there are few conversions in a given time period on which to optimize.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S.

Blogging for SEO: How to Write Blogs that Rank on Page One


Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. How else will they find your content and website?

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

This is another way to help establish authorship: On your website, make sure you have Google Authorship set up ( using the rel=author tag in author bylines). With this integration and Google Authorship having such a major presence in search results, it only stands to reason that Google+ could have an SEO influence on your company’s traffic. It Could Have SEO Influence.


SEO Isn’t Mystical


SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Link Building: Actively cultivating incoming links to your website. Marketing Insights.

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A Few Quick SEO Wins Your Google+ Page Needs


This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. Here''s an example of what HubSpot''s Google+ page looks like on a SERP: The SEO Benefit. SEO Social Media


3 Top Takeaways from SMX West 2015

KoMarketing Associates

Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. also recommend checking out Mark Traphagen’s recap of the Direct Answers panel, which covered a lot of information on how direct answers are transforming SERPs and what businesses can do to ensure their content is shown. 2. Mobile First is a Real Thing.


22 Must Know SEO Writing Tips for Higher Rankings


Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. 1. Add optimized pics. Image source. The answer is yes.


3 Reasons Why SEO & PPC Are More Powerful Together


SERP domination and visibility. PPC still gives you the top two or three listings of page and having more visibility and page domination will ensure more traffic, leads and business. Remarketing campaigns are paid ads that target customers that have visited your website, but did not convert. These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization

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The Difference Between SEO & SEM

Puzzle Marketer

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Businesses are in a bidding war for every click that drives them to their website. Marketing?

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How to Write an Effective Meta Description (Yes, They Still Matter)


To read more content like this, subscribe here. I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. Write like a true salesperson.


What Is an Inbound Link? [FAQs]


If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. An inbound link is a link coming from another site to your own website. Outbound links are links from your website to another website. Internal links are links on a certain website or blog post that links to another page on that same website.

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Keyword Strategies for eCommerce Search Engine Optimization


Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. Drives extremely qualified traffic to specific pages. They’re easier to rank as less websites are optimizing their site for them because of how unique each one can be. Connect with HubSpot

Paid Advertising 101: Understanding Search and Display Advertising


In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on.

The Top 10 Free Content Analytics Tools


Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. Let’s take a look. 1.