B2B Lead Management Market Heats Up
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Email mailing campaigns, pushing B2B decision makers into visiting a website seems of a different era. In most B2B cases, the first sign of interest is a visit to the website of the company. Here’s the problem.