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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. to photo-sharing sites like Flickr.

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An indie artist’s essential guide to Spotify

ConvertKit

It's important to understand how Spotify works, how you can optimize your profile, different ways to promote your music on Spotify and different ways to use the data Spotify gives you. Why exactly should you spend your time and money getting your music on Spotify, optimizing your Spotify profile, and promoting your music there?

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The Ultimate Guide to Marketing Campaigns

Hubspot

For increasing brand awareness: Sentiment, social mentions, press mentions. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. Next, we’ll discuss how to optimize your campaign to convert customers.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” These include press mentions, speaking invitations and performance on customer satisfaction surveys. Sidebar – Valuing Twitter Followers.

ROI 50