| || |
|Page 1 of 1 || Previous | Next |
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Optimization, Portal] B2B Lead Management Market Heats Up
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category. Exciting times.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Optimization, Portal] B2B Lead Management Market Heats Up