WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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Social Media Wiki Optimization Digg 20

WebMarketCentral

MAY 18, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

OCTOBER 27, 2008

Optimize Your LinkedIn Profile by SEO Chat Inspired by sources such as Guy Kawasaki's LinkedIn Profile Extreme Makeover , writer Terri Wells provides step-bu-step instructions for overhauling your LinkedIn profile to get the maximum social networking, SEO and reputation management benefit from it. tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JULY 29, 2005

New on WebMarketCentral.com is a page on Search Engine Optimization Basics , a how-to guide to getting at least decent placement for your site on the major search engines.

Optimization 20

Optimization Press Validation Tagging 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs are a big deal; they are mainstream and competing with traditional media.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success.

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Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

DECEMBER 1, 2008

Although your precise search position will vary depend on the searcher's location, demographics and other factors, it won't rank highly for anyone if it isn't well-optimized. There will also likely be more emphasis on search-driven conversions, though this is, strictly speaking, more of a website optimization than an SEO issue.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. It simply can't compete with the latest Britney-Spears-abducted-by-a-three-armed-alien type story.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

NOVEMBER 2, 2009

One area clearly is organic search engine optimization (SEO). Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. In this environment, what are the three or four areas where marketers should focus scare resources ?

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

OCTOBER 7, 2009

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages? What are some AdWords myths you shouldn't believe?

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

MAY 28, 2009

AdWords Conversion Optimizer Expands Eligibility by Inside AdWords In important news for smaller advertisers, Amanda Kelly announced that Google had expanded the availability of its AdWords Conversion Optimizer tool to any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

APRIL 7, 2009

Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Assure you that aren't overlooking any important opportunities for optimization? How can you improve conversion rates? Keep your search marketing program growing?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. He closes with advice on where to begin, and the missions of an SEO including a clear understanding of goals up front and collaborating with developers and writers to optimize content.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

AUGUST 17, 2009

What common mistakes should you avoid when optimizing a site for search? set of the best posts of last year on search engine optimization. Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!) Which social media sites are most helpful for SEO?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us

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Small Business Marketing Digg SEO RSS 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). that seems to suggest the search engine can "optimize" pages automatically. What can SEO professionals learn from traditional marketers?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

MAY 11, 2009

She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Techniques that Always Work?:

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Adwords Paid Content SEM Google 20

WebMarketCentral

DECEMBER 21, 2009

It's great to be able to identify such terms; with a bit more onsite optimization and link-building, the site could be moved up to the first page on Google and get a significant traffic bump. FTC Disclosure Notice: The SEMRush tools were provided free of charge for 60 days to facilitate this analysis and review.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

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RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space.

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Consulting SEO Adwords Tagging 20

WebMarketCentral

NOVEMBER 28, 2007

These sites have numerous external relevant links, keyword density right in the sweet spot, and optimized meta tags. What's a person to do? . ** technorati tags: the definition of insanity, search engine optimization, SEO, external relevant links, keyword density, optimized meta tags, blogs del.icio.us Small improvement.

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SEO Tagging Keywords Positioning 20

WebMarketCentral

NOVEMBER 3, 2008

How can you optimize SEO benefits from internal link building? Halsey and now with Silverpop , provides a step-by-step guide to search optimizing the email newsletter articles housed on your website. When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

AUGUST 24, 2009

naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0 tags: Web 2.0

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Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

DECEMBER 11, 2008

Search-optimized press releases improve the search results position of your website. Use your imagination, be curious, and remember to share your toys. ** technorati tags: search advertising, CTR, SEM, search-optimized press releases, social media participation del.icio.us Brand advertising-yes, even print ads-support SEM success.

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SEM CTR Paid Search Agency Press 20

WebMarketCentral

NOVEMBER 7, 2007

Three months later, cost per click had been reduced by nearly 20% (through bid optimization), the click-through rate increased by 25% (better ads), lead count was up 13% (landing page optimization), and most importantly, cost per lead decreased by more than 30% (following SEM best practices ).

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SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Search optimizing your website has become an essential part of doing business. If you work for one of the many reputable SEO agencies in the market, please have your prospective clients read this post.

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Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

AUGUST 31, 2009

and build an engagement scoring system to optimize from." Example: "In B2B there are often multiple decision makers — how do you connect all the dots? Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. How to avoid contextual tragedies by iMedia Connection J.

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Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

FEBRUARY 13, 2008

Search and Find - SEO Your Press Release by PR Meets Marketing Another post from Cece Salomon-Lee, this one on how to search optimize press releases using title tags and keywords in the header, subhead and first paragraph. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 7, 2009

Web design guru Stoney deGeyter explains four coding issues that can "screw up your on-page optimization processes," such as a very high code-to-content ratio, and how to fix them. How to Fix the Bloated Code that is Jacking Up Your SEO by Search Engine Guide First off, you gotta love that title.

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SEO Microsite Best Practices SEM 20