Optimization Related Topics 
Tony Zambito
DECEMBER 23, 2020
Here are 5 predictions for 2021: Optimism Returns In Fall 2021. It will not be until September/October of 2021, when budget planning begins for 2022, that we will see optimism return. We will see 2021 be a year of tempered return to optimism. All facets of business commerce will continue to be affected.
Tony Zambito
JANUARY 11, 2021
The optimism that may have been present in the fall for some has taken a hit. Here are 5 intangible buying behaviors, uncovered through qualitative buyer research interviews at the end of 2020, companies should monitor: Spending Squeeze. In the world of B2B, buying teams and processes are prominent.
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Tony Zambito
MAY 10, 2021
However, there is much optimism for booms to occur in the United States and Europe. On a global scale at least, you will need to factor in that the COVID-19 pandemic will become endemic. A true post-pandemic world may be out of reach for several years. Further impacting how commerce and buying will be conducted globally.
Tony Zambito
MAY 21, 2021
Although there is more optimism today due to the success of the vaccinations, it is hard to believe we will have a rubber band effect. One must consider that these shifts in behaviors also led to more wandering within the search, more discovery, more exploring, and more curiosity. We will not see a return to an old reality.
Tony Zambito
MARCH 22, 2010
Making a much larger eReader and optimizing it to fit the business world of reading PDF, Word, and Excel documents for business meetings and transactions. In addition, Plastic Logic optimized the Que for magazines and newspapers– knowing that business customers would find this appealing.
Tony Zambito
NOVEMBER 8, 2015
The optimal scenario is when both marketing and sales are not only in alignment with each other, but are also in alignment with the goals of buyers. Producing an archetypal experience and journey map, relevant to buying experiences, can help create shared common views of how to support better customer experiences across multiple functions.
Tony Zambito
JANUARY 22, 2017
Problematic is the putting on of new clothes for older concepts, such as content marketing and then trying to shoehorn them into less than optimal digital interactive environments. The results have been a decline in content marketing effectiveness.
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