Smashmouth Marketing

OCTOBER 20, 2010

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

APRIL 22, 2010

Optimize your budget by creating programs with power. Conserve Costs - Lastly, consider the cost impact of starting, stopping and switching gears. There always are considerable startup and adjustment efforts and ramp-up costs.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

OCTOBER 1, 2009

For years we've been able to sort our lists by time zone, but what if we could tune it even further and optimize the effectiveness our day using the MIT stats? For many reps, unless territory comes into play, lead gen exists in a three-time-zone map. Layer the times together and stagger them for time zone.

Lead Generation 100

Lead Generation Tips Generation Lead Gen 100

Smashmouth Marketing

OCTOBER 1, 2009

For years we've been able to sort our lists by time zone, but what if we could tune it even further and optimize the effectiveness our day using the MIT stats? For many reps, unless territory comes into play, lead gen exists in a three-time-zone map. Layer the times together and stagger them for time zone.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

OCTOBER 1, 2009

For years we've been able to sort our lists by time zone, but what if we could tune it even further and optimize the effectiveness our day using the MIT stats? For many reps, unless territory comes into play, lead gen exists in a three-time-zone map. Layer the times together and stagger them for time zone.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

JULY 1, 2010

Optimizing it and helping sales and marketing teams take advantage of it certainly is. Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

MARCH 1, 2011

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

Telemarketing 100

Telemarketing Training Intent Webinar Metrics 100

Smashmouth Marketing

AUGUST 28, 2009

OneSource - OneSource, an infoUSA company, delivers prospect and business intelligence information on millions of companies and executives worldwide -- optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. Very broad coverage.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

OneSource - OneSource, an infoUSA company, delivers prospect and business intelligence information on millions of companies and executives worldwide -- optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. Very broad coverage.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 19, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

It can be used along with search engine optimization strategies to drive traffic to your site. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Kim: I think social media can make a difference at the top of the funnel, but it can also be effective throughout.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

It can be used along with search engine optimization strategies to drive traffic to your site. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Kim: I think social media can make a difference at the top of the funnel, but it can also be effective throughout.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. The other consideration is once you have a lead, how do you bring value to that initial interaction.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. The other consideration is once you have a lead, how do you bring value to that initial interaction?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

OCTOBER 14, 2009

No it isn't, but does Salesforce need its home page SEO optimized? Then it's surrounded by calls to action and the flow leads you to a next step. But the animation is not SEO-friendly, you ask? Most likely they rank OK as it is. The second is Hubspot , the inbound marketing gurus.

Landing Pages 100

Landing Pages Trigger Marketing Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 21, 2008

Change inspires optimism. I am fiscally on the conservative side of the aisle, and I won't tolerate security violations that impact the US, but social issues, human rights issues, environmental issues, economic issues (yes this is different than fiscal issues).well, well, I spend most of my time in the blue. So my point is philosophical.

Tagging 100

Tagging Studies Spending Optimization 100