Paul Gillin

MARCH 1, 2012

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Can you provide a specific example or two of a company that’s doing it well, and perhaps one that could use a little improvement? Since my main focus is on B2B, I’ll stick to that. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 16, 2012

Organizations that are going to optimize social are going to need to make organizational changes, put tools in the hands of their employees and then get out of the way. But that’s not really a big leap. The fallacy of our current situation is that you think you have control and you don’t.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

AUGUST 1, 2013

Other frequently mentioned goals include operational optimization, risk/fi­nancial management, employee collaboration and enabling new business models. ” Customer-centered objectives are the principal drivers of big data projects, the research revealed.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 9, 2012

A new article by Kurt Eichenwald in Vanity Fair paints a dismal picture of Microsoft’s performance over the last decade and doesn’t offer much optimism for the future. The article is currently available only in the printed edition of VF, but you can find a summary here and dig up scans of the printed piece if you look around a bit.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

OCTOBER 19, 2011

I talked to Brody about tips for SMBs that want to optimize their Facebook presence. It’s not about the likes. Research has shown that few people who “like” a Facebook page ever return to it. That means that getting a like is a means to an end, but not a goal. “This is a test-measure-modify world,” Brody says.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

DECEMBER 1, 2010

Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information? Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 27, 2010

Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. In the process, it has learned much about what makes communities work.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

You’re going to see process mining, where people are mining their processes and optimizing them. We reengineered in 1995 and then stopped. The whole term “process” has disappeared from the vocabulary. And you’re going to make some serious money.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

NOVEMBER 28, 2011

A decade ago, CIOs played a key role in implementing ERP and optimizing supply chains in many companies around the globe. That means that there’s little incremental benefit to be had from making supply chains more efficient. In the future, value will come from generating demand that never existed, as the iPhone has done.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 16, 2012

A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. This includes Portal & Community Pages, Web Content Manager and Web Experience Factory. The resulting site can resize and present content according to the capabilities of the device.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

For example, the success of a blog set up to generate leads may be measured by inquiries, time spent on site and to repeat visitors, while one targeted at search optimization may be evaluated based on keyword rankings and inbound links. Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50