Onalytica B2B

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Interview with Andy Crestodina

Onalytica B2B

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Location: Chicago, IL.

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Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

Optimizing your Content Marketing. Listen to the influencer community to optimize your content marketing strategy and identify engagement opportunities for your employees and brand handles. The guide will take you through the whole process from beginning to end: The background and Opportunity. The Four Stages to Employee Advocacy.

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Interview with Michael Brenner

Onalytica B2B

From there, we started optimizing for conversion. In marketing, we are good at doing stuff, we’re not so good at measuring the things we do, learning from what works and what doesn’t, and optimizing our activity. Content marketing is what you do when you don’t have any money.

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Interview with Sam Hurley

Onalytica B2B

Sam Hurley – Managing Director OPTIM-EYEZ. He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ. He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ. Location: Leicestershire, UK. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING?

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Interview with Moni Oloyede

Onalytica B2B

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. WHAT AREAS OF DATA SCIENCE ARE YOU MOST PASSIONATE ABOUT?

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Interview with Jasmine Sandler

Onalytica B2B

LinkedIn – I do a heavy amount of speaking , training and writing on the subject of LinkedIn Marketing and Sales so I am heavily invested in optimizing the product for my clients. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? Salesforce – sames as above. ZOHO Product set. WordPress .