Marketing Interactions

article thumbnail

Selling Your Company on B2B Content Operations

Marketing Interactions

Even as we spend more and more budget on content, a majority of marketers are still failing to see an optimal ROI from their efforts.

article thumbnail

Content Operations: Waiting is Costing You

Marketing Interactions

You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. A centralized content operations function serves to consolidate technology, but also to create a center of excellence for best practices on how to use content to optimal benefit.

Cost 69
article thumbnail

B2B Nurturing for Lost Opportunities

Marketing Interactions

Neither is the optimal choice. I recently wrote about B2B nurturing for net new vs. existing customers. But what about lost opportunities? Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Because lost opportunities already know you.