607 Articles match "Optimization"

The Latest from the B2B Marketing Community

Tuesday, March 9, 2010
Common configurations for your account The next screen that Feedburner will present you with is an "unpacking" screen where you can customize the results you want tracked; there is no reason to not check all of the boxes and hit save. Heading over the the "Optimize" tab, there are three options that you need to focus on: BrowserFriendly, SmartFeed, and FeedFlare. BrowserFriendly , as the sub-title aptly states, makes subscribing simpler. Lets be honest; when we write blog articles we do so because we want people to read them. And not just a few people, we want as many readers
 
Tuesday, March 9, 2010
Successful marketers are able to ensure that their content is present at the top of the search results , either through an effective search engine optimization strategy, or through good search engine marketing and a healthy search marketing budget. The most obvious change in marketing that we are seeing lately comes down to how our messages reach their intended recipients. This is driven, of course, by changes in the behavior of our audience of potential buyers.
 
Friday, March 5, 2010
A perfect example is words and phrases such as leveraging ROI, optimization, or increased efficiency which may have worked in voicemails a couple years ago. As a trainer, I understand the importance of keeping my message fresh and keeping our teleprospectors motivated. In order to get the most effective point across to my team while maintaining the appropriate level of respect, I understand the importance of staying involved in process.
 

The Best from the B2B Marketing Community

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For B2C or B2B Marketers this was a huge revolution. Late last year LinkedIn launched an advanced search feature on their site.
In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Later on you can optimize for more generic terms. (2) 2) Optimize Your Website What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success.
Tags: Search Engine Marketing B2B Marketing B2B Search Engine Optimization B2B SEO Duplicate Content Search Engine Marketin Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content.  0160; This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers. 
0160; The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing.   Tags: Lead Nurturing Closed Loop Marketing Drip Campaigns Drip Marketing email marketing landing page optimization marketing automation sales funnel. These terms, often used interchangeably, are different approaches to how you nurture your prospects.  0160; While they often imply use of email and online marketing, they have
Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. As you speak to the value of optimizing Marketing communications, what are your top 3 tips to help B2B marketers generate more qualified leads through optimization? to find an optimal The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments . 1.
I recently attended a MarketingExperiments clinic on Landing Page Optimization. Of course testing and good metrics are critical to measuring changes made to optimize your landing pages. Tags: Genius.com Marketing Automation landing pages genius.com land page optimization Marketing Sherp As someone who has been building websites and landing pages for more years than I care to admit, my experience at this workshop disproves the old adage that you can’t teach an old dog new tricks. Dr.
Testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts to improve lead conversion and ROI. After a talk on lead management, I spoke with several marketers from a company where one said, “We don't need to qualify our leads because our web forms do the qualifying for us... then we send them to our sales team.�
just interviewed Sridhar Ramanathan, President of Pacifica Group , on how to evaluate and optimize outsourced teleprospecting partnerships (aka inside sales, telesales, telemarketing). Podcast: How to Select and Optimize Teleprospecting Partnership More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch. I
Tags: B2B Search Marketing b2b blogging b2b search engine optimization b2b seo B2B Social Medi The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others.