KoMarketing Associates

OCTOBER 15, 2019

This is due to the optimal targeting features and user-base on LinkedIn, as it is the professional platform used by 600+ million executives and professionals from a variety of industries. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy. Image from Sprout Social.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

JULY 12, 2016

In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. ONCE A MARKETING STRATEGY HAS MATURED AND BECOME OPTIMIZED, WHAT ELSE CAN B2B MARKETERS DO TO IMPROVE?

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

AUGUST 30, 2016

In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? In this day and age, it’s hard to imagine any company that doesn’t have a website optimized for mobile devices. Even then, 54% of mobile users say mobile-optimized websites don’t give enough information.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. A B2B PPC Optimization Checklist.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

MARCH 23, 2012

Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. View more presentations from Derek Edmond. Some of the key highlights from the presentation: Understanding the need to define conversion opportunities at the start of B2B landing page development.

Landing Pages 120

Landing Pages Optimization PPC SEO 120

KoMarketing Associates

SEPTEMBER 16, 2014

Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform. According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

AUGUST 7, 2014

Optimize Your LinkedIn Profile for Exposure and Engagement: 11 Tips. Are there elements of LinkedIn profile development you feel are indispensable that I am missing from this list? I’d love to read your feedback and perspective via comments below. Additional References and Resources. 6 Steps to a More Marketable LinkedIn Profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

FEBRUARY 10, 2021

That’s how important it is to optimize for SERP features. Because HTML titles play such a prominent role in SERPs we recommend putting some effort into optimizing them. Simply optimizing your content for featured snippets is no guarantee you’ll get the coveted “position zero” (another common term for featured snippets).

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

FEBRUARY 20, 2014

Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. From this point we can further evaluate these phrases for new and refined optimization efforts.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

SEPTEMBER 28, 2021

Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities. Optimizing Marketing Automation for Success. This was followed by digital media and search (69%), data analytics (65.7%) and direct digital marketing (63.6%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

JULY 20, 2022

This allows for greater optimization of marketing efforts.”. “Integrating data allows marketers to evaluate touchpoints across the entire customer lifecycle and determine the overall contribution of each interaction,” wrote the researchers behind the report.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

OCTOBER 14, 2021

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

MARCH 12, 2019

B) Search engine optimization. Normally, though, it takes about a week to launch a campaign and then at least another two or three weeks to optimize it. It lets you optimize your landing pages , optimize the title and meta description tags on your website’s pages, know which content to create, and more.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

MARCH 24, 2021

Ascend2 published its “Email Marketing Optimization Survey” results, and data showed that most marketers (50%) are still only “somewhat successful” in terms of reaching their email marketing goals. This was compared to 38% of best-in-class marketers who said the same. This was compared to 38% of best-in-class marketers who said the same.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

OCTOBER 5, 2021

Ascend2 conducted its “Optimizing Marketing Automation” survey, and statistics indicated that only 46% of the best-in-class marketers were “very successful” at achieving their primary objectives through marketing automation optimization.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

DECEMBER 7, 2021

Leveraging AI to Optimize Marketing Initiatives. Although marketers are struggling to leverage AI to enhance CX, previous research indicates that they are utilizing it to optimize their overall performance. This was followed by partnership with the IT team (41%) and cross-training existing talent on AI skills (31%).

CMO 203

CMO Statistics Custom Publishing Training 203

KoMarketing Associates

MAY 25, 2022

Dynamic search ads : Dynamic ads automatically populate by pulling data from your website, so make sure you have a well-optimized site so Google can find what it needs. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. . Image source.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

DECEMBER 28, 2022

Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data. About 57% do not feel properly equipped to get the most out of their data for marketing. Marketers Face Obstacles When Looking to Leverage Data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

NOVEMBER 2, 2022

However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. More marketers are leveraging customer data platforms (CDP) to provide a personalized experience.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

DECEMBER 6, 2022

Other marketing-focused problem areas cited by respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning their brand with customer expectations (86%). “In At the top of the list, the majority of respondents (99%) cited ROI.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JUNE 2, 2022

Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

FEBRUARY 27, 2018

But almost every company can benefit from optimizing their landing pages. When you weigh all that investment against what it would take to optimize, improving your pages starts to look pretty attractive. But to get that lofty ROI, you’ll need to understand some principles of landing page optimization upfront. And that’s smart.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

DECEMBER 14, 2022

Other stressors cited by survey respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning the brand with customer expectations (86%). “In

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. Although 92% of marketers said remote or hybrid work impacted their ability to execute campaigns, many used different types of martech to overcome obstacles.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

MARCH 30, 2022

This is followed by social media marketing (16%), search engine optimization (15%), and content marketing (14%), indicating that video is not the only option for driving leads and revenue. UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MAY 25, 2022

In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized. However, just 38% of respondents claim that they have completely defined goals and strategies for digital CX.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

JULY 28, 2021

Website optimization (47%), paid advertising (42%) and mobile communication (31%) follow closely behind. “To This is followed by improving brand awareness (46%) and increasing website traffic (33%).

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

MARCH 8, 2022

Marketing automation is only as effective as the resources dedicated to utilizing and optimizing it to the fullest potential, and this isn’t easy work,” stated the researchers behind the report. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

MARCH 11, 2020

Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization. Ideally, most marketers (55%) would like to improve marketing efficiency through their martech stack optimization strategy.

Marketing & Strategy 157

Marketing & Strategy Marketing Strategy Barriers Class 157