Industrial Marketing Today

OCTOBER 26, 2010

Accountability and ROI – inbound marketing coupled with lead nurturing and scoring from marketing automation , optimizes the funnel for marketing to demonstrate contribution to revenues and prove ROI. Search engine optimization (SEO). I have written several posts about some of the inbound marketing tactics mentioned in the chart.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

NOVEMBER 16, 2011

What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

NOVEMBER 17, 2015

In other words, the entire focus is on Search Engine Optimization (SEO). I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. What’s wrong with that?” This is only a content summary.

Paid Search Agency 30

Paid Search Agency SEO Marketing Strategy Marketing & Strategy 30

Industrial Marketing Today

SEPTEMBER 3, 2013

The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. There are many reasons for an industrial website’s failure to deliver anticipated results. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Search Marketing Optimization Content Marketing 60

Industrial Marketing Today

JANUARY 30, 2011

Here’s why optimizing your landing page is so important for converting clicks into contacts. Optimized landing pages. Either way, there is a learning curve to optimizing your landing pages in order to increase your conversion rate. Traffic and clicks are people who’ve only raised their hands to indicate they are interested.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

DECEMBER 1, 2011

Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Your digital content must address these issues, offer content in various formats and optimized for smartphones and tablets. Myth: Nobody reads all that content. Each stakeholder will have his/her own pain points.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2012

The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). The primary goal is to generate better quality leads from their websites. That is the good news.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 5, 2012

Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. Then develop a plan of action to market the content and optimize conversion. Does that mean content marketing is useless for you?

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Optimizing (SEO) business blogs and lead generation Instead of focusing on achieving top ten ranking in Google, your lead generation efforts will receive a bigger boost by growing the number of keywords ranking in Google’s top 100. The key is to tie the two together for boosting your lead generation efforts.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 6, 2011

The ease and cost savings associated with regularly publishing optimized blog posts over paying an SEO company to optimize static websites are difficult to ignore. Integrating a blog into websites can be a big help for manufacturers that are trying to enter new markets (See How Blogs Help Manufacturers Enter New Markets ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Many manufacturers and industrial companies consider a website redesign during Q1.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

JANUARY 10, 2012

On the right is a case of bad internal linking where the internal pages may be invisible to search engines even though you may have spent considerable time and effort optimizing them. In the above example, the schematic on the left shows how Google and other search engines bots will crawl your home page and index internal pages.

SEO 60

SEO Long Tail Marketing Link Building Domain 60

Industrial Marketing Today

MAY 3, 2010

Optimize your business blog: There are thousands of blogs on the Internet. You need to optimize yours if you want to be found in major search engines. Do you want them to sign up for your newsletter? Or do you want them to download a white paper? Give them multiple ways to do so. Share your thoughts by leaving a comment.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 3, 2011

More importantly, they allow you to monitor, test and refine your content for optimal results. It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching. Topics and posts are centered on the needs of the community and are not optimized for keywords and phrases. See chart). It will require some amount of labor. Examples of industrial community forums.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

MAY 26, 2010

This white paper aims to change that perception of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 20, 2019

And I’m not talking about Search Engine Optimization (SEO) either. Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). Marketing to engineers and technical professionals has always been a challenge.

Research 21

Research SEO Marketing Sales Leads 21

Industrial Marketing Today

JUNE 8, 2010

Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MARCH 23, 2011

Stick with “white hat” SEO tactics – ones that will genuinely attempt to provide useful and relevant information to your human readers in response to their search queries (See my earlier post, “3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites” ). Does your content address their WIIFM needs?

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

MARCH 23, 2012

Even the best marketing efforts are for naught if the website is not optimized (in terms of performance and design) to communicate the “offer” and trigger a “response.”. Designing an industrial Website for optimal B2B lead generation doesn’t happen by accident.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

AUGUST 20, 2010

Website copy optimized for keywords and phrases is how your technical audience will find you. Industrial Marketing Today Previous post: The Twofold Benefit of Optimizing Marketing Content Next post: Is Your Industrial Website Still Just a Business Card? However, once they get to your site, engineers don’t want to read marketing fluff.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

DECEMBER 12, 2010

Marketing must be willing to adjust scoring rules based on feedback from sales to refine lead scoring for optimal results (closed loop system). Sales must agree to undertake all follow up actions before rejecting a MQL (If a salesperson is too busy then the system must route the lead to someone else).

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven strategies for lead generation.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

FEBRUARY 3, 2012

Even though the last bullet point is not directly related to your website, it is important for optimizing the processes of handoff between marketing and sales. Asking sales to do the pre-qualifying is a colossal waste of their time and will only reinforce their impression that marketing generates “crappy” leads.

Top of Funnel 60

Top of Funnel Process Marketing Websites Sales Qualified Leads 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

This white paper aims to change that perception of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60