DiscoverOrg

OCTOBER 19, 2017

Fit, intent, and engagement provide the core data you need to start, optimize, operationalize, and measure your account-based marketing program. What does it take to be a high-growth company? Get our 2017 Growth Drivers Report. Use Cases for a Fit + Intent + Engagement Data-Driven Approach.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

AUGUST 17, 2016

It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Companies spend thousands of dollars every year on tradeshows, and most leave money on the table. Before a show, organizers will name drop companies who are going.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

MARCH 3, 2017

The competitor in me quickly hit the “Back” button so I too could optimize my vehicle based on the attributes. Somehow, he had enabled a dialog box with ratings for each vehicle attribute including: Speed, Acceleration, Handling, Drift, etc.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

NOVEMBER 29, 2016

As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. To grow the team, I knew these needs included hiring, building, scaling, and optimizing. Self-Actualization: Optimize.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

JUNE 15, 2016

Indeed, the Direct Marketing Association reports that combining properly segmented market intelligence data with a fully optimized content stream leads to an increased conversion rate of 44-84%. A properly segmented database is like a sharpened axe; it increases the efficacy of your content exponentially.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

SEPTEMBER 12, 2016

There are number of ways to boost your optimism and train your brain, and Achor’s speech is a compelling argument to do just that. He claims to knows the number one secret to high performance at work: gaining what he calls the “happy advantage.”. Want to be more successful in sales? You need to become a happier person first.

Webinar Metrics 120

Webinar Metrics Training Startups Paid Search Agency 120

DiscoverOrg

MAY 30, 2018

Demand generation for a startup: Build a clear, simple website optimized for your target buyer’s needs and wants, and make it easy for them to contact you for more information. The right mixture depends on the unique profile of each company – there’s no magic bullet.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

DECEMBER 15, 2016

Instead, sales and marketing leaders will look to optimize their existing technology stacks and processes to improve integration, workflow, and ROI. Over-reliance on technology can inhibit sales effectiveness if reps move too quickly to automation tools and neglect the fundamental skills and art – the human element – of sales.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120