Optimization - B2B Marketing Zone

Overlooked cause of low sales and marketing results

Avitage

MARCH 25, 2016

An inability to optimize ten essential digital content criteria. The traditional content production process can only optimize two of the first three criteria. B2B content operations must optimize ALL ten criteria: 3. This doesn’t even address the question of the effectiveness of those strategies.

Marketing & Strategy

Marketing & Strategy Acquisitions B2B Sales Paid Search Agency

Before Your Next Content Project

Avitage

OCTOBER 30, 2013

Content Publishing content operations content production content project optimize content' Your inefficiency, or ignorance, is their “value add” — and higher billing. Often, […] The post Before Your Next Content Project appeared first on Avitage.

Content

Content Vendors Optimization Practices

B2B Sales Conversations — By Design

Avitage

JANUARY 19, 2016

This optimizes conversation effectiveness and simplifies selling. To optimize effectiveness, sales conversations must be relevant to the interests of each buyer and […]. To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed.

B2B Sales

B2B Sales Design Conversion B2B

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Define Your Enterprise-wide Content Use Case Requirements

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. We’ve identified seven specifically.

Content

Content Optimization Resources Marketing Strategy

How to improve content performance and operations output

Avitage

MARCH 19, 2015

This post will provide an overview vision of what you must do to tune your content operations for optimal performance. There are so many factors marketers must optimize, starting with resolving their challenges, as well as new, digital era content criteria. At the recent Content Marketing World, content ROI was a prominent topic.

Content

Content Vendors Custom Publishing ROI

Before Your Next Content Project

Avitage

OCTOBER 30, 2013

Content Publishing content operations content production content project optimize content' No wonder people experience conflict and confusion when content is delivered to other users. Principles and […].

Content

Content Vendors Webinar Metrics Optimization

Before Your Next Content Project

Avitage

OCTOBER 30, 2013

Content Publishing content operations content production content project optimize content' No wonder people experience conflict and confusion when content is delivered to other users. Principles and.

Content

Content Vendors Webinar Metrics Optimization

What is a Leveraged Content Supply Chain?

Avitage

SEPTEMBER 4, 2017

I concluded by saying the question is, How do you design a content supply chain process that will optimize 10 essential content criteria, especially the need to scale without concomitant investment, or compromises to important criteria?

Content

Content Software Google Process

Objectives-Based Content Strategy Framework

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy

Marketing & Strategy B to B Buyer Personas Content

Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

B to B

B to B Buyer Personas Viral Marketing Content

Modular Content Creation vs. Traditional and Structured Content Approaches

Avitage

SEPTEMBER 7, 2017

One of the most elusive tactics is to optimize content for audience and situation relevance. As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance.

Content

Content Verticals B2B Sales Tactics

What is a Content Supply Chain?

Avitage

AUGUST 8, 2017

I turned to the Definitive Guide to Integrated Supply Chain Management, The: Optimize the Interaction between Supply Chain Processes, Tools, and Technologies for some basic definitions of supply […]. What is a Content Supply Chain? The post What is a Content Supply Chain? appeared first on Avitage.

Content

Content Gartner Acquisitions Custom Publishing

Complexity Simplified — The B2B Selling Dilemma

Avitage

JUNE 28, 2017

Prescriptions include: Segment audiences and buyers to focus investment and resources Deeply understand customer business issues, functions, roles (personas), and how they make (buying) decisions Develop insights and products that address those issues Develop messages, stories and proof-of-value content that demonstrates and shares this knowledge Deliver (..)

B2B

B2B B2B Sales Differentiation Segmentation

Define Your Enterprise-wide Content Use Case Requirements

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. We’ve identified seven specifically.

Content

Content Verticals Email Campaigns Planning

Define Your Enterprise-wide Content Use Case Requirements

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. We’ve identified seven specifically.

Content

Content Verticals Email Campaigns Planning

Why Content Source is our most important content resource

Avitage

APRIL 3, 2016

See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content.

Resources

Resources Content Verticals Landing Pages

Elevate B2B Content Strategy to Business Level Execution

Avitage

JANUARY 24, 2016

Some of the top reasons you need to adopt a business level content strategy are: Content is a strategic imperative because it is a primary driver of top business objectives and outcomes:- New customer acquisition and organic revenue growth – Sales and marketing productivity and efficiency, and lower selling costs – Acquiring data on customers, (..)

Marketing & Strategy

Marketing & Strategy B2B Business Content

Move Beyond Concept to Create Content Like a Publisher

Avitage

MARCH 26, 2012

Operational Objectives Consider the operational objectives you must optimize. With a fundamentally different process, the challenges and constraints of the traditional, “point production” model can be resolved, while at the same time improving content effectiveness.

Lead Ranking

Lead Ranking Barriers Content Custom Publishing

Content Strategy Competency – Understand Audiences (Buyers)

Avitage

JANUARY 12, 2016

These requirements are driven by digital content, online channels and self-educating audiences. This makes content a strategic imperative for your business.

Marketing & Strategy

Marketing & Strategy Content B2B Sales Acquisitions

Continuum and Process vs. Event, Project or Campaign Thinking

Avitage

JANUARY 7, 2015

They also constrain his company’s ability to optimize results for clients. Common Scenario I had a terrific conversation recently with a very capable marketing partner who focuses on demand management and marketing automation. The content challenges of his customers are a real problem.

Process

Process Campaigns Buyer Personas Buyer's Journey

Four Lessons You Should Learn from Publishers

Avitage

JULY 6, 2012

Resources are sub-optimized, the quality of content suffers, and the demand for new content is not met. Meanwhile, subject matter experts become frustrated and either continue to focus on educating writers, try to write a story themselves, or find a way not to participate.

Education

Education Demand Resources Optimization