The Effective Marketer

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It’s All About the Landing Page

The Effective Marketer

That might explain why, according to MarketingSherpa, the number of people that work full time in Landing Page Optimization projects has grown steadily over the past couple years. Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website. So where do you go from here?

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Inbound Marketing Analytics 101

The Effective Marketer

Search Engine Optimization. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. Paid Search. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. The Optimal Seeding Strategy. No wonder there is so much confusion when it comes to social media and viral videos!

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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO.

PR 100
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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO.

PR 100
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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Confirmation Emails: When someone makes a purchase, or when you send out shipping notifications do you optimize the message for great content or leave it as the standard boring text file? Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you.

Planning 100
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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

This necessitates optimizing content for search and social sharing, and engaging with multiple communities on multiple social networks. In the past, there weren’t many ways to deliver news. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search.

Paper 100