Chris Koch

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Optimize your content for phones. I don’t know about you, but I don’t have many friends (I know, shocking), so when I use my mobile phone, I’m mostly using it to catch up on work in down moments (like when I’m waiting for my wife and daughter outside Delia’s). General Marketing. Analytics can wait.

Planning 100
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How to make social media add up to thought leadership

Chris Koch

It’s much harder to see the big changes when you’re focused on the little pieces.