B2B Memes

MAY 31, 2012

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. Do you write for the Penguin, or the human? It is something they simply accept.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

NOVEMBER 18, 2011

MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. You see, the soul of a magazine is not to be found in its format.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

NOVEMBER 5, 2011

Far from being a moral flaw, it is inextricable from some of our most humane and honorable qualities: empathy, optimism, imagination, conviction, and courage. And far from being a mark of indifference or tolerance, wrongness is a vital part of how we learn and change. Related posts: Innocent and Malignant Typos and the Case of Filloux v.

Paper 100

Paper Demand Optimization Media 100

B2B Memes

MARCH 22, 2010

What that means, he said, is that “if all you do is rewrite the 87th page about how to fix your toilet,&# no matter how great your search engine optimization, you shouldn’t rise up in the search results. In the clip from the episode below, Jeff Jarvis speculates that Google will “try to get more links to original content.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

MAY 13, 2010

Exactly what IDG’s “content development and content optimization services” will consist of is obscured by the typical press release jargon. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ).

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

SEPTEMBER 1, 2011

Some of the implications are obvious: For one, your website needs to be optimized for mobile apps. Whether we like it or not, mobile connectivity is the new imperative. If you don’t understand and adapt to it, you will lose your audience.

Social Media 100

Social Media Social Networks Consulting Twitter 100

B2B Memes

JUNE 21, 2010

Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100